3 ways artificial intelligence is transforming B2B marketing

It’s not just the latest buzzword. Columnist Peter Isaacson discusses the impact of AI on B2B and how you can incorporate it into your own marketing processes.

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Gboard adds new languages, voice typing, new emojis & Doodles

Google has upgraded their iOS keyboard extension to support voice dialing and 15 more languages. The post Gboard adds new languages, voice typing, new emojis & Doodles appeared first on Search Engine Land.

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Delving Into the Dark Web

Delving into the Dark Web – An infographic from Equifax UK

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Skyhook announces ‘next-gen geofencing’ based on global WiFi database

The company says it has developed a more accurate methodology for store visitation measurement.

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Why UX is pivotal to the future of SEO

As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. The post Why UX is pivotal to the future of SEO appeared first on Search Engine…

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Moving Parts: Six Amazing and Affordable Home Technologies

It seems like only yesterday the greatest home technologies were simple boxy televisions. Technology changes fast and now more than ever, there are new technologies waiting and ready to make your home a haven. Creating the perfect smart home is possible with these six amazing technologies. Whether you want to monitor your dog while you’re out of the house or heighten home security with a smart doorbell, technology can help you out in every aspect of your home. If you aren’t sure where to start though, make sure you check out the best options for your situation and see how the prices compare to your budget.

Furbo Dog Camera

The Furbo Dog Camera is a fun way to keep track of your pet during the day when you’re out of the house. With remote treat tossing, video, live chat capabilities, and a barking alert, there’s no easier way to make sure your pup is doing well. Now, you can stay connected and keep your pup entertained without breaking the bank. This is especially a great choice for families with new puppies. You can keep an eye on their habits and you’ll have a better idea of how to train them once you get home.

Canary All-in-One Home Security Device

For a safer home in the age of technology, try out a system like Canary. This comprehensive device offers live video and audio of your home and provides a loud alarm in case of emergencies. With Smartphone notifications for everything from possible break-ins to low air quality, this device leverages the power of technology to keep your home and family safe. PIR motion detectors are an integral part of home alarm systems today as well, and you can see how this technology works on the website. This is also good if you are looking to add some value to your home and get more tech-savvy buyers interested.

Ring Wi-Fi Enabled Video Doorbell

If you’d like convenience and security when it comes to answering the door, look no further than the Ring Video Doorbell. You can easily communicate via your mobile device and monitor live video for added security. This device can also let you know when people come to your door while you’re not home. You can even see if animals are coming into your yard. Home security has never been easier with these ideas.

H2oVibe Rain Showerhead Jet with Wireless Bluetooth Speaker

The H2oVibe Rain Showerhead lets you jam out in the shower without damaging electronics. Connect this powerful showerhead via Bluetooth to a device within 33 feet and you’re all set for a magical, musical morning. This is also good for planning your morning while still in the shower.

Ecobee3 Lite Thermostat

For a thermostat that knows just what you want, check out the Ecobee3 Lite Thermostat. This device monitors weather predictions so you can reduce heating and cooling costs while staying comfortable. With an easy installation and Smartphone connectivity, this thermostat will change the way you manage your home. Help keep everyone happy with this device and control it remotely with new technologies as well.

Ring Solar Panel

The Ring Solar Panel is ideal for any homeowner who wants to dive into tech and make their home a little greener. Try combining smart devices with this solar panel to craft a gadget-focused home. For an automated home with advanced technology, the Ring Solar Panel is a great choice.

There’s no question that smart technology has had a great impact on homeowners worldwide. With these six gadgets, you too can deck out your home in useful technology without breaking the bank.


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Eileen O’Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking, and kayaking. Check out her Twitter @eileenoshanassy. Check out ways to sell Iphone 6 models and get your business a better mobile platform here.

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Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.

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Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA

Designed by doodler Nate Swinehart, the animated image is now posted on all Google homepages around the world. The post Exoplanet discovery Google doodle salutes the 7 Earth-like planets found by NASA appeared first on Search Engine Land.

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Say Farewell to Predictable Content

You know what I really hate (besides sharks)? When I click on an attention-grabbing headline and find underwhelming content. I’m not talking about poorly written articles; I’m referring to subjects that have been covered over and over again without engaging the reader in a unique way.

According to WordPress, the most popular blogging tool available, approximately 38.7 million new posts are created via its system every month. With more than 409 million people viewing more than 13.1 billion pages every month, it’s vital that your content stands out if you want to attract interest to your site.

Deal With the Dreary

As a SEO content creator, you’re not always going to be given enthralling topics. You can look at it as a negative aspect of your job and write an article about sump pumps begrudgingly, or you can view it as an opportunity to learn something new.

So how do you step outside the ordinary and create unique content using what are oftentimes very commonplace topics?

Get to Know the Client

Always take the time to check out a client’s website before you pick an angle for your article. This is a cardinal rule, and if you break it the angry content gods will send energetic toddlers to your place of work to distract you while you’re trying to make a writing deadline.

Why is this so important? If you’ve been asked to write about car accidents for a lawyer and you discuss ways to seek compensation for damages following a collision, your article won’t be relevant to a car accident defense attorney or his or her clients. It’s not enough to typecast clients into a general industry and assume that your article will apply. Check out their “About Us” section, learn about what makes them unique, and then create interesting articles based off of what you learned. Does a dog groomer have a signature shampoo that smells like rainbows and dreams? Use that to drive your focus.

 Take It to Google

Research trending issues that relate to the topic you’ve been given. This can be as simple as searching for “jewelry trends” and browsing articles that come up. The idea is not to recreate what you read but to use that information in a fresh way.

Also, look for applicable facts that can add legitimacy to your content and appeal to your reader. Did you know that the average person consumes around 1,500 pounds of food in one year? Holy disgusting, Batman! It’s a totally true and thought-provoking stat that can now be passed off to your loved ones. You’re welcome.

Make Use of the Five “W”s (and One H)

Utilizing the Five “W”s and one H (who, what, when, where, why and howis an important journalism concept that can benefit any SEO content writer. Take a minute to think about questions related to your topic. While researching drain cleaning, I came up with a quick list of questions that can each properly address the topic without taking an overworked approach.

  • Who invented the plumber’s snake?
  • What causes a plumbing system to make moaning noises?
  • When drain flies attack, what should you do?
  • Where do food and dirty kitchen water ultimately go when you wash them down the drain?
  • Why does the kitchen sometimes stink when you turn on your dishwasher?
  • How can you prevent mold from growing in your drain?

Be Relatable

It’s no secret that humans are creatures of comfort. This doesn’t just mean that we’d constantly live in sweatpants if we didn’t have to attract romantic partners. It means that we’re drawn to what makes us feel good. An easy way to bond with readers in a positive way is to meet them on their level, so find an angle that you think would be important to the reader, and go for it.

But what do you do when you feel like you have absolutely no connection to the topic? How do you write an article about acne when you are a standard of health and beauty who would never develop such a distasteful ailment? Just think about what you would do, how you would feel, and what questions you would ask if you did have acne.

Been There, Done That

Readers love interesting information, so give them what they are asking for. While it may seem easier to simply rework the first article that pops up in the search engine, you aren’t doing yourself, your client, or your readers any favors. If you have any other helpful tips on how to make your content less ordinary, please share them with us below.


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Amber Morris is a Washington State-based editor with a penchant for reading, crafting and vermicomposting. When she’s not being a homebody, she enjoys discovering the breathtaking sites of the Pacific Northwest while working for BKA Content.

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Marketing Day: Hyperlocal marketing, Twitter’s Custom Profiles & Instagram news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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SearchCap: AdWords ad label, Google site search & local guidelines

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords ad label, Google site search & local guidelines appeared first on Search Engine Land.

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Skype Launches Lite Version of its App for India

Microsoft’s Skype has launched a new version of its service tailored for the Indian market.

Dubbed Skype Lite, the free app is available today to all Android users in India.

Skype Lite mobileThe app, announced by Microsoft CEO Satya Nadella at Future Decoded conference in Mumbai, will be available in seven local languages: Gujarati, Bengali, Hindi, Marathi, Tamil, Telugu and Urdu.

“From listening to Skype users in India, we felt we could design a more tailored product for the India market, one which would benefit users as well as the different network infrastructure across the country,” reads a Skype blog post.

“This is why we’re excited to launch Skype Lite, our fastest and smallest app to date. It was built in India, for users in India.”

Skype Lite was designed with the Indian market in mind, offering SMS filtering, mobile data and Wi-Fi usage monitoring as well as India focused Skype Bots.

The app was designed to run smoothly on 2G networks. Because it is small, the app uses less data to send and receive messages, and make and receive voice or video calls, which translates into lower data charges. Skype Lite also conserves data and battery power by compressing photos, video content and other large files.

Skype said it plans to bring Aadhaar integration to the app by June, allowing users to verify the identity of unknown callers.

Skype Lite can be downloaded via the Google Play store.

Check out the app in action in the video below:


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Jennifer Cowan is the Managing Editor for SiteProNews.

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…

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All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2017

The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business. This 44-page report is your…

Please visit Search Engine Land for the full article.


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Snap Now Selling High-Tech Spectacles Online

If you’ve been eagerly awaiting the chance to buy a pair of Snap Spectacles, the wait is over.

Snap SpectaclesSnap Spectacles are now available online to U.S. shoppers for $ 129.99. The device — a pair of sunglasses with a built-in video camera — comes with a charging case and cable. Delivery time, according to the Spectacles website, is two to four weeks.

Spectacles, which are available in three colors: black, turquoise and coral, are designed to capture “Memories,” says Snap.

“We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses,” reads a recent Snap blog post.

Simply give the device a tap to start making a 10‑second Snap. Lights on the glasses indicate when you are ‘Snapping.’ Spectacles connect directly to Snapchat via Bluetooth or Wi-Fi, enabling you to transfer your videos captured in Snap’s “brand new circular video format,” directly into the app.  Circular video is compatible with any device, offering a 115-degree field of view that plays back in full screen.

Snap, the company that operates popular app Snapchat, first introduced the high-tech glasses last November by parachuting Spectacles vending machines to select locations in the U.S. Known as Snapbots, the Spectacle-dispensing vending machines resembled large Minions. The first one landed in Venice Beach, near Snap’s headquarters, enabling nearby Snap fans to buy a pair.

 


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Will my organic rankings suffer if I don’t have a blog?

A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.

Please visit Marketing Land for the full article.


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Official: Google’s green outlined “Ad” label replacing solid green version

The new label for search text ads is now rolling out globally. The post Official: Google’s green outlined “Ad” label replacing solid green version appeared first on Search Engine Land.

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Internet of Things Holds Promise, Creates Security Challenges

The growth of the Internet of things — a term that encapsulates everything from networked medical devices and kitchen appliances, to automated homes and cities — holds promise for innumerable fields. However, it also raises a bevy of security concerns and regulators have not adequately kept pace, according to a new policy study by R Street Tech Policy Fellow Anne Hobson.

“Because of the nature of network effects, Internet-of-things devices present a unique problem to the internet as a whole,” writes Hobson. “When devices are connected, one device’s vulnerability becomes a problem for the entire network. This is not a new threat, as networked devices have been around since the 1960s. However, the scale of interconnection among today’s devices magnifies the consequences of insecurity.”

Addressing these risks could entail a variety of approaches, including incentives to provide consumers with information about the cyber-security of products they purchase and a more robust market for cyber insurance.

“Lack of cyber-security is often viewed as a demonstration of market failure. It should instead be viewed as a market opportunity for private actors to lower the cost of information exchange or to help companies mitigate cybersecurity risks,” the author writes. “Policymakers can play a role in supporting market-based solutions like cyber-security-assurance programs, information-sharing programs and adoption of cyber insurance.”

Federal agencies can help encourage the fast-developing cyber-insurance market by insisting that Internet-of-things contractors be held financially responsible for any liabilities created for taxpayers as a result of cyber-attacks on their products or services. Insofar as regulators are involved, the goal should be outcome-driven, rather than trying to create one-size-fits-all standards that will be rapidly outpaced by technological development. 

“Policymakers should avoid any regulatory approaches that would require design standards rather than performance standards,” Hobson says. “Design standards include rules that would require products to use certain protocols or communication standards deemed secure, whereas performance standards would set a desired safety outcome without specifying the means to achieving it. This would motivate companies to focus on compliance, rather than security. Legislating specific technical solutions would codify easily outdated features, limit U.S. competitiveness abroad and stunt experimentation.”

R Street is a nonprofit, nonpartisan public policy research organization whose mission is to promote free markets and limited, effective government. It has headquarters in Washington, D.C. and five regional offices across the country. Its website is www.rstreet.org.


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Beyond the ad: How to incorporate purposeful mission into brand practices

In today’s politically charged environment, brands are increasingly entering the fray. Columnist Megan Hannay discusses how brands can navigate these tricky waters while staying true to their mission and practices.

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7 ways small retailers can compete with retail giants using Google Shopping

Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google Shopping appeared first on Search…

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Google Axing its Custom Search Engine

Google is shutting down Site Search, a service enabling website owners to deliver Google-like search on their sites.

Google describes Site Search as “the same search technology that powers Google.com to your website, delivering relevant results with lightning speed.”

All sales of the nine-year-old product will be discontinued as of April 1, meaning both new purchases and renewals must take place before this date. Site Search will be shuttered completely by April 1, 2018.

According to a report from Fortune, once a customer’s account runs out, it will “automatically convert” to the company’s free Custom Search Engine (CSE). CSE offers an almost identical service to Site Search, but it is ad supported.

Obviously, the ad-supported CSE is more lucrative for Google than Site Search subscriptions. For instance, blog owners paid a $ 100 fee annually for 20,000 queries, while medium-sized businesses paid $ 2,000 each year to support 500,000 queries. Advertisers certainly would be paying far more than that each year. And the more people and businesses that use CSE, the more ads Google will be able to sell.

Whether the change will be appreciated by Site Search customers, however, remains to be seen. It is likely these webmasters and businesses chose Site Search because it did not inundate their customers or readership with annoying ads.

Google told Fortune that Site Search customers should “study the differences between the two products and that those who do not want to move to CSE can remove their existing search engine.”


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Jennifer Cowan is the Managing Editor for SiteProNews.

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Marketing Land’s guide on how to use Snapchat

Haven’t gotten your brand on Snapchat? The time could be right, given recent changes to the service. All you need to know on getting started.

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Will my organic rankings suffer if I don’t have a blog?

A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility. The post Will my organic rankings suffer if I don’t have a blog? appeared first on Search Engine Land.

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