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Survey: Social and mobile are top drivers of new small business digital spending

Nearly 60 percent said they were going to invest more in marketing on social networks in the coming year.

Please visit Marketing Land for the full article.


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DataSift offers first analysis at scale of how LinkedIn’s members engage with content

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How digital media won the White House for an ‘analog’ audience

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Twitter forces people to follow @POTUS, @FLOTUS & @VP accounts

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Easily Avoidable SEO Mistakes

Being good in SEO requires being meticulous at your job and knowing very well what you’re doing. There are many levels and sub-levels of search engine optimization that need to be in balance and done well in order to get a high ranking website on Google — and that is not done overnight. There are strategies you can only learn through practicing them yourself but there is also much you can find out by learning from the mistakes of others.

The whole SEO game has become very serious for Google in the past years and details that can make or break your ranking can be easily overseen. Today we’ll go into some easy SEO mistakes that you can easily avoid as long as you listen to our advice and use this knowledge wisely.

Your Content Isn’t Up To Standard

This really should be a given by now, but so many websites suffer great SEO losses solely due to poor content on them. Long gone are the times when whipping up just over 300 words is enough to make Google satisfied —standards have gone much higher, my friends.

If you want to create high-quality content, you will need to put some serious thought into it and make it worth your reader’s time. This means that articles should be on the top of their topic throughout the whole text, which will also help you to stay on point with your keywords. Write more substantial articles with more than 1,000 words and make sure that they’re informative and answer the questions of your topic thoroughly, otherwise Google will sniff it out as “not good enough” and your ranking will go down. Also, do not duplicate content. Give yourself more credit rather than just copying someone else’s words, because aside from being very bad for your SEO it can become a legal matter.

Neglecting User Experience Factor

User experience is everything and whoever says otherwise simply isn’t in the know. One of the main problems many SEO workers face is that they end up working only for the search engines, while everything else on their websites falls short. You should always keep in mind that you’re primarily working to have more people come to your page, see what you have to offer and maybe make some use of the information you give them. With that said, do your best to keep every aspect of your website as optimized as possible – this means design, ease of navigation, loading time, interconnectedness of your content – everything should be in an impeccable state not just because SEO demands it, but because your readers, clients and users will appreciate it and remember your effort.

Not Being Diligent with Your On-Page SEO

On-page SEO is much smaller scale compared to a whole website, but that doesn’t mean you should let it fall behind. We already mentioned that SEO is becoming more and more compartmentalized as time goes by; still, it’s very important to pay attention to details. So be diligent when it comes to finding the right keywords to shape your content around, because though they aren’t everything in SEO anymore, keywords are still very important. If you’re doing SEO for foreign audience, bear in mind that search results in other countries will differ significantly, which is why it wouldn’t be a bad idea to set up a VPN and use it when you’re doing your research. Aside from that, be sure to always have image tags, as well as its titles and, if at all possible, descriptions neatly filled out, because those fine touches make all the difference over time. Your heading tags should also be in check and whenever you find a chance, optimize URLs by including your keyword into them.

Not Understanding the Importance of Mobile Optimization

Ever heard of Mobile First Indexing? If you’re any good at your SEO job, then you know these are the words to live by and they’re the new Google mantra. The whole world has gone mobile and there are officially more searches done through mobile devices than through desktop computers, which made a huge impact on SEO strategies everywhere. Mobile First Indexing means that Google algorithms will, in the near future, first assess the quality of mobile versions of websites and desktop sites will become a sort of added value. What does this mean for you? That you need to have the mobile version of your site in top shape at all times – it has to be just as informative and optimized as the regular website and its design must live up to high standards. For the longest time, people only tinkered around mobile websites, but now everything mobile shapes the future of the Internet and your SEO game needs to match these expectations.

Not Using Tools of the Trade Enough

It’s practically impossible to do any efficient SEO work without the insights that you can procure from SEO tools, extensions, apps and plugins. Google Analytics, though a bit complex to some, offers invaluable data on what exactly is happening on your site and how it’s affecting your SEO. You get all the basic information that tells you precisely what you’ve done right, what draws attention and what needs improvement. Aside from that, you can use SEO tools to manage your backlinks and do wonders with outreach and link building as both of these SEO areas always need all the help they can get.

Some SEO mistakes aren’t that difficult to correct, while some can inflict serious consequences that aren’t that easily put to rest. The problems we mentioned are the most frequent ones and can be overcome through practice and work, as long as you know where to look. Do you believe that we missed something out? Feel free to share your thoughts with us in the comments to let us know.


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Michael Conley lives in Pittsburgh, Pennsylvania and he loves his job of digital security specialist. He’s 35, but feeling like 27 and loves to write about his interests, which landed him writer position at http://www.9to5alternatives.com. He’s got many hobbies, one of his favorite being his saxophone and mountain climbing.

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Search in Pics: Indoor lifeguard tower, tractor & wall art

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Fabric team goes to Google: Source: Twitter Google indoor lifeguard tower:…

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Number of Bitcoin ATMs by Country


You will find more statistics at Statista

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Marketing Day: SEO audits, affiliate marketing & LinkedIn analytics from DataSift

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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50 Verified Live SEO Backlinks in 5 days

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SearchCap: Amit Singhal joins Uber, Google AMP carousels & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Amit Singhal joins Uber, Google AMP carousels & more appeared first on Search Engine Land.

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7 Resolutions Every Marketer Should Make for 2017


Infographic
by MDG Advertising

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