NEW Primal Wear Webmaster Spider Web Cycling Jersey Men’s M Purple Made in USA

$ 39.99
End Date: Saturday Jun-3-2017 7:08:08 PDT
Buy It Now for only: $ 39.99
Buy It Now | Add to watch list

1 MILLION VISITORS FOR YOUR WEBSITE ALEXA+SEO SAFE

$ 13.27
End Date: Friday Jun-23-2017 9:59:14 PDT
Buy It Now for only: $ 13.27
Buy It Now | Add to watch list

Blippar launches ‘first AR digital ad unit’ that doesn’t need an app

The ad requests camera access and then shows the live feed matted against a cut-out 360-degree video or 3D model.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Snapchat Debuts Custom Stories

Snap wants to make sharing special events and outings easier than ever.

Snap custom stories 2

Snap custom stories.

The popular photo and video sharing app has launched custom Stories, a revamped version of its original Stories tool, that is geared toward sharing events or special outings.

“Today we’re announcing a new way to create custom Stories – about anything, with any of your friends, even for a specific location! It’s perfect for a trip, a birthday party, or a new baby story just for the family,” Snap said in a blog post.

The new feature offers you the option of Geofencing your Story to a specific location. These geofilters use location indicators to determine where you are.

To create a new custom Story, simply tap the ‘Create Story’ icon at the top right corner of the Stories page. Once you name your story, you can invite friends to view or participate.

You can create only three custom Stories at a time and they will disappear if no one has contributed to them within 24 hours.

Check out the new feature in action below.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Snapchat Debuts Custom Stories appeared first on SiteProNews.

SiteProNews

Search, Display & Video SEO TOP Google adword campaign for you Rank your alexa

$ 30.00
End Date: Thursday Jun-22-2017 10:10:07 PDT
Buy It Now for only: $ 30.00
Buy It Now | Add to watch list

The silent revolution of search

Conventional wisdom within ad tech is that search is boring. In the display ecosystem, life is exciting: in the last decade alone, thousands of niche companies have emerged, nearly as many have folded, and major new technologies have come and gone. In contrast, search seems dull: it’s still the…

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Voice, mobile & apps: Get the latest on Google’s search developments at SMX

Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Instagram Stories Can Now Be Searched Via Location, Hashtag

Instagram wants to make it easier for you to find the Stories you are seeking.

The Facebook-owned firm has introduced new features that allow you to search for stories using a location or hashtag.

Instagram stories location“You’ll see a new story ring at the top of Explore filled with stories happening near you. These stories come from people who have used location stickers on their stories,” Instagram said in a blog post. “You can also search for any location around the world, and you’ll see a story ring for that place at the top of the location page.”

Hashtag stories, which will also appear on Explore, will help you discover stories that are relevant to you. Upon searching for a hashtag, a story ring may appear at the top of the page with stories using that hashtag.

You can also add a location sticker or hashtag to your story, which may mean you’ll be included in the larger story.

“If your story is added, you’ll see a line at the top of your stories viewer list showing how many people saw it in the larger story,” Instagram said. “If you want to use a location or hashtag sticker but don’t want your story to appear on Explore, tap the X on your stories viewer list.”

Location stories on Explore are available to iOS and Android users now while hashtag stories will roll out over the coming weeks.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Instagram Stories Can Now Be Searched Via Location, Hashtag appeared first on SiteProNews.

SiteProNews

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

10000 (10k) – Follower HQ Instagram |SEO PROMOTION| marketing

$ 23.95
End Date: Friday Jun-23-2017 2:03:12 PDT
Buy It Now for only: $ 23.95
Buy It Now | Add to watch list

Google will automatically convert display ads to AMP, test AMP landing pages for Search

Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Who’s Working for Minimum or Less in the U.S.?

You will find more statistics at Statista

The post Who’s Working for Minimum or Less in the U.S.? appeared first on SiteProNews.

SiteProNews

5 reasons why websites still matter to local search in 2017

More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: Google AdWords AMP, in-market audiences & Google black test

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Which PPC Strategy Offers the Best Results?

“Never let your ads write checks that your website can’t cash.”

Avinash Kaushik, digital marketing evangelist at Google 

PPC advertising saw some major shake ups in 2016.

Early in the year, Google decided to kill off right-side text ads. Several months later, the big G announced that Expanded Text Ads (ETAs) would soon be a reality; on Aug. 1, 2016, this promise came to fruition.

Many industry experts hold the text ad expansion as one of the biggest changes to Google AdWords in more than 16 years.

Outside of Google’s platform, marketers also gained access to a variety of new tools and features that spanned Bing, Facebook, Instagram and other advertising platforms.

As marketers continue to gain unprecedented access to various PPC advertising methods and channels, the discipline will continue to become more targeted and powerful in its ability to reach consumers at the perfect moment in their journey.

What this means, however, is that there are more PPC options today than ever before. For small business owners, this can be a bit of a quandary considering that they must figure out which avenues will provide the most meaningful results for their businesses.

To help SMBs quickly wade through the data, let’s take a look at which PPC formats are most effective for achieving business goals.

The Research

Recently, Hanapin, a PPC management firm, published its State of PPC 2016 – 2017 report. The research covers stats on PPC growth and spending, effective channels and tons of other useful data to help educate advertisers and drive successful strategies.

In this year’s report, 86 percent of respondents claimed that text ads were an effective modality for their brand while 65 percent stated the same in regards to remarketing ads. Additionally, 56 percent of surveyed individuals declare mobile PPC ads to be a powerful channel for their business.

Considering the performance and potency of these ad sets, with text ads as a clear frontrunner, we are going to focus on the best practices for text ads so that you can spend your 2017 generating awareness, leads and sales through the most effective channel in the PPC landscape.

Best Practices for Expanded Text Ads

The first thing we will address here is an all-too-common marketing mistake.

In order to be successful with Google’s new ETAs, you can’t just slap some extra text onto your existing ads and expect increased performance; you need to generate new and unique messages.

If you fail to do so, you will be developing flawed ads that say the same exact thing using more words than before; this tactic doesn’t make adverts more compelling or coercive.

The second most important thing to remember is that a significant portion of your audience will be viewing these ads on mobile devices, meaning that you need to optimize your text ads because ETAs don’t differentiate between devices and there is no option to create separate mobile ads like you could with the older format.

Always be sure to review your ad with the mobile preview feature in the ad editor before publishing.

Outside of these two important reminders, here are some general best practices for creating text ads the yield adequate results:

Leveraging Keywords

Your ETAs’ primary headline is going to be the first thing that users see. Naturally, you will want to reserve this space for your most vital information and main keyword that is targeted with the ad campaign. If you are targeting long-tailed keywords, put the entire phrase in this section.

Your supporting (or second) headline should be leveraged for supplemental information. Here you will want to include your product’s benefits or key features. You could also use the field to emphasize the urgency of acting on your offer.

It is important to note that the second headline might get cut off. This is because Google regulates ad displays based on pixel-count. This means that letters like ‘W’ will take up more pixels than ‘I.’ Be sure to pay close attention to this so you are certain your second headline is fully displayed.

Proper Descriptions

If users make it this far, you have successfully caught their attention. Now your description needs to convince them to click-through by differentiating your product of service.

Here you will want to clearly define your offering’s benefits, features, and a clear call-to-action like ‘Buy Now,’ ‘Learn More,’ ‘Download Today,’ or something similar. This is crucial because there are a plethora of stats showing that CTAs increase conversions.

Increase Your Quality Score

In order to succeed using AdWords, a good quality score is essential.

Great quality scores are achieved by developing highly relevant ads as they relate to given queries. Additionally, click-through rates also impact your quality score because this metric provides Google with direct information on how useful people find your adverts.

To attain and maintain a favorable score, conduct in-depth keyword research and include your targeted phrases in your headline and display URL path fields.

Additionally, use a variety of ad extensions to support your promotion. Things like sitelink extension and call extensions not only allow you to take up more space on-screen, but they also help to promote a higher CTR, ultimately improving your quality score.

Ad extensions can be leveraged to expand upon features, landing pages, reviews, locations, and other offers. Extensions can serve to fill the void left by ETAs limited (albeit improved) character count.

With this information, small business owners can develop highly alluring and impactful adverts that will help their company boost visibility, their number of prospective leads and sales. Now go out there and capture some customers.

What is your favorite ad extension? Are you surprised to find most marketers favor text ads over social advertising?


avatar

Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

The post Which PPC Strategy Offers the Best Results? appeared first on SiteProNews.

SiteProNews

Seo for Growth: The Ultimate Guide for Marketers, Web Designers

$ 16.30
End Date: Wednesday Jun-7-2017 11:07:51 PDT
Buy It Now for only: $ 16.30
Buy It Now | Add to watch list

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their…

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Definitive Start-Up Funding Guide

The road from idea to IPO is full of pain, tears, joyful moments, and startup funding, if you are serious about building the next Facebook or Google.

But let’s take a step back before we talk about startup fundraising in detail.

So, you have a world-changing business idea. You also found your co-founder and started validating your educated guesses (often called hypothesis) by talking to potential customers and testing your MVPs with actual customers.

But then you realize that only 40 percent of small businesses are profitable (while 30 percent continuously lose money) and 82 percent of businesses that fail do so because they have problems generating enough cash.

Here’s the sad truth.

Most startups will – at some point – need external funding from investors such as business angels and venture capitalists, so they can improve their metrics (e.g. revenue, customer acquisition costs, customer lifetime value, profit margins) and turn their current loss-making business into a world-leading profit machine.

But how can you get investors (venture capital, corporate venture capital, angel investors, angel investment networks) to invest in your startup?

Let’s take a look at how startup funding really works by looking at insightful concepts and the real-life case study of Facebook.

Ready? Let’s get started.

To read the remainder of Martin’s guide, please click here.


avatar

Martin Luenendonk started two online businesses, worked in venture capital, and helped entrepreneurs raise millions in venture capital. He shares actionable startup fundraising strategies on roadtofunding.com

The post The Definitive Start-Up Funding Guide appeared first on SiteProNews.

SiteProNews

BOYS JUMPING BEANS WEB MASTER SPIDER SHIRT GRAY S/S SIZE 7 NWT

$ 8.00 (0 Bids)
End Date: Thursday May-25-2017 13:30:02 PDT
Bid now | Add to watch list

105 Map Citations Your Google Places G+ Page* – Local Page Ranking SEO Results!

$ 29.97
End Date: Monday Jun-19-2017 1:32:54 PDT
Buy It Now for only: $ 29.97
Buy It Now | Add to watch list

Marketing Day: Instagram’s Location, Hashtag Stories, Facebook video ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

AdWords gets Google Optimize & Google Surveys 360 integrations

Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Find the Best Mobile for Your Business Needs

Running a business is not a simple thing, but having the right mobile device can be a helpful tool. The right phone can keep costs down, ensure access across multiple devices and keep data secured.

Research how your Business uses Mobile Communication

As an employee, before buying a device, be informed on how your company uses mobile communication to connect with the clients, vendors, and other business, as well as with each other.

If you are the boss, then it is time to determine what features you and your employees need. The phones will play a significant role in determining the features and plans that suit your business.

Security Needs

When running a firm, it is paramount to make certain that sensitive data, phone conversations, personal and financial information are in safe hands. Mobile gadgets are known to present a challenge on this because of the vulnerabilities like Wi-Fi connections, hacking and theft. When getting a device, confirm the possibility of protecting it by using encrypting applications, secure passwords and remote erasing if the phone is stolen.

Research Apps

Accessing business software and other handy tools through mobile devices is easy. Note that Apple devices (iOS) have different apps than Windows or Android alternatives. For instance, selecting an Android Phone when the business only uses Apple means making some adjustments. Though this is possible, the use of compatible software helps work to flow smoothly. It is best to research which mobile apps will give the best options for the type of work at hand. Get a gadget that uses these apps, and you will be assured of an easy time while using it.

Consider Organization Tools

For those managing industries, it is vital for them to be organized at all times. Get a mobile device that has tools like calendars, password, reminders and other features, which will help you organize the day’s work and keep track of the employees. With the right device, it will be easy to run the business no matter where you are or the time of day.

Battery Life

Unlike the business phone system, mobile gadgets have batteries. Keeping the phone charged at all times is important. It will be rather frustrating to a client or employee to try to get in contact with you only to find that the device is not reachable. For those who travel a lot or are away from the power source for a long time, they will need a gadget that has a long battery life.

Coverage Maps

When selecting the network to use on a business phone, it is best to think about coverage. A missed call or poor connection can hurt your bottom line. Most of the phone service providers will offer maps of the areas covered. Select a mobile carrier that meets your coverage needs. Getting a low-cost plan or deal on the phones will not solve missed called from clients.

Cost

The communication cost is an essential factor to consider. However, the price tags need to be weighed against the benefits that the business gets. Get a phone that fits the business needs while considering the cost of the gadget, monthly service fees, and any extra cost.

Training and ease of using

Get an operating system that is easy to use. Remember the point of the gadget is to keep you connected and make work as easy as possible. Before paying for the device, ask the seller to train you so that you are able to use any operating system.

Environment demands

The device might be dunked, dropped or frozen and since both you and the employees rely on the communication gadget to carry out various tasks, you need to be assured that it will be able to survive the inevitable. Get a device that is durable and one that can withstand extreme temperatures, sunlight, dirt and dust. Note that a delicate phone is not ideal for any business environment.


avatar

Sarah Thatcher is a content writer on the Blue Anchor team, covering topics relating to money, investing, business and finance. She specializes in online article copywriting and has produced work for countless blogs during her six years of writing for the online community. She has a particular interest in psychology and behavior when it comes to people and money and enjoys looking to the past for lessons that can be learned from history.

The post Find the Best Mobile for Your Business Needs appeared first on SiteProNews.

SiteProNews

Vintage 1996 Oracle Cyber Webmaster Super Hero Mousepad

$ 8.99
End Date: Friday Jun-9-2017 7:17:19 PDT
Buy It Now for only: $ 8.99
Buy It Now | Add to watch list

500 Map Citations Backlinks Video Plus Pictures Local SEO Ranking Results

$ 97.00
End Date: Saturday Jun-17-2017 7:43:22 PDT
Buy It Now for only: $ 97.00
Buy It Now | Add to watch list

The big SMX Advanced preview

Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new…

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

The big SMX Advanced preview

Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 Link Building Tactics to Avoid in 2017

Backlinks (links) from other websites are still good for your website’s SEO (search engine optimization) because it indicates to Google that your website is popular. Backlinks from other websites are also handy because they draw in a fair amount of direct traffic, especially if you gain links from other websites that work in your website’s niche.

Building links is a good idea, but it is easy to get it wrong. Here are 10 link-building tactics to avoid this year:

1. Creating Cheap, Flimsy Or Useless Content

If you are going to write content for your own website, do it right. Cheap or poor-quality content may be quick and easy, but it gives others less reason to link to your website. Create high-quality and very useful content, and you will attract links like a beautiful woman attracts praise.

2. Grabbing Links From Any Old Website

Getting links from other websites is always helpful because it increases the chances of getting more direct traffic. However, links from some websites may not help your case. Some newer and less-maintained websites are destined to become spam websites, and too many links from spam websites will hurt your website’s credibility.

3. Poorly Planned Content Marketing

A classic example of poorly planned content marketing is when people concentrate almost exclusively on social media. They get plenty of mentions and links from social media, but they end up with nothing to show for it after a month or so.

4. Buying Links For Your Website

Spending money to have somebody else link to your website is still a dumb idea. This also includes if you are paying another company or website to allow you to guest post. Google always becomes aware of which websites are buying links and typically lowers their standing on the search engine results because of it.

5. Relying Heavily on Press Release Websites

If you are one of these people who is still submitting press release after press release, then please stop it for your own sake. The value of press releases is so tiny that you could put your effort into almost any other link-building avenue and get better results. Google relies on authority websites to produce rank-worthy news.

6. Random Link Exchanges

The logic seems sound. After all, if it is a random link exchange, then how can Google ever be sure you swapped links with others? You get a link, another person gets a link, and no connection is made between you and the many other link exchange users. There are two reasons why random link exchanges are a bad idea in theory.

The first reason is because there is no guarantee that the website that links to you is in the same niche as yours, especially if you have a very limited or highly targeted niche. The second reason is because heavy link exchange users will create a pattern that Google can follow.

7. Over-Linking in the Hopes of Pulling More Traffic

Any form of over-linking is a bad idea. A big surge in your backlinks is going to look suspicious if it is not backed up with a similar surge in website, search engine and social media activity, and it is unlikely that you will be able to generate such a surge in popularity.

8. Setting Up a Bunch of Websites With the Aim of Linking Them

One trick is to set up a number of different websites and then keep linking from them. It is a great idea in theory, but it requires a lot of work and effort from you. Each website needs to be interesting, useful and frequently updated. Each needs to be able to attract users and maintain its own popularity. Having just one website is hard enough, and few people are able to manage several websites at one time. Instead of having one great website, such people end up with several mediocre websites.

9. The Use of Any Off-Page Automated Link Building

Nobody with any sense still uses blog comment programs, but there are still link acquisition programs out there that help people build off-page links without putting in the effort. Even if such automated means work well right now, it won’t be long before Google changes the rules to punish people who use them.

10. Over Optimizing Anchor Text

Some people still stuff too many keywords into their anchor text when they link from off-page websites. Don’t make the same mistake. Add your anchor text in a manner that makes the most sense. There is a lot of online chatter about the wrong type of anchor text and how using words such as “link” may be a bad idea, but even a backlink that says “Link” is more powerful and/or useful than no link at all, so don’t worry too much about it. Even over optimized anchor text isn’t the end of the world, it is just a little unnecessary.

Page Popularity Always Wins Over Link Building

If you are trying to increase your rank in Google’s search engine results, then the popularity of each page will have a bigger effect than any of your link building tactics. There is nothing wrong with a little link building if you want to gain a little extra traffic, but think more about each page’s popularity if you want to prosper in a big way.


avatar

Robert Morris is a marketing manager and a freelance writer with 10 years of experience. He writes about branding, SEO, content marketing and social media optimization. Now he works for the essay writing blog Askpetersen.

The post 10 Link Building Tactics to Avoid in 2017 appeared first on SiteProNews.

SiteProNews

© 1992-2017 DC2NET™, Inc. All Rights Reserved