Facebook Q3, 2016 Reports Revenue $7.01 Billion

Facebook says its monthly active users reaches 1.79 billion, which is a 16pct increase, year on year.
WebmasterWorld

Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year

Social media ranked by survey respondents as a top 3 source for new customers.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

MySQL Exploit Gives Root Access to Server: Update Your Systems

Site administrators should apply patches immediately.
WebmasterWorld

6 battles your content must fight and how to equip it for victory

Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Google Updates and SERP Changes – November 2016

WebmasterWorld’s monthly look at Google’s SERPs changes.
WebmasterWorld

Branch branches out, offering deep links to apps from dynamic remarketing ads

The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Google Announces Mobile-First Indexing Experiments

“To make our results more useful, we’ve begun experiments to make our index mobile-first.”
WebmasterWorld

2017 predictions: Why artificial intelligence will blow account-based marketing out of the water

Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Browser Plug-In Found Selling User Browsing Histories

The plug in has now been removed from the browsers.
WebmasterWorld

Consumer citations are the future of local SEO

What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Search in Pics: Google swing set, bike trailer & goggles

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google indoor swing set: Source: Instagram Google Kosher Certification:…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Holiday Season Marks First Reality Check for Virtual Reality


You will find more statistics at Statista

The post Holiday Season Marks First Reality Check for Virtual Reality appeared first on SiteProNews.

SiteProNews

Google Safe Browsing “Repeat Offenders” Locked Out For 30-Days

Repeat offenders of Google’s safe browsing will be locked out from review for 30-days.
WebmasterWorld

Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day

With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

5 reasons advertisers should NOT ignore Bing Ads

Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Discover How Digital Marketing Helps Brands Reach Their Desired Revenue

Before the advent of digital marketing, businesses were spending millions of dollars on print, TV and radio ads, billboard placements and sponsorships. Then, the Internet changed everything. The access to marketing opened up to smaller brands as the cost of advertising significantly dropped over the years. The Financial Times defines digital marketing as “the marketing of products or services using digital channels to reach consumers.” Today, social media is further expanding digital marketing by making customer interaction easier.

A digital marketing strategy has one purpose: to promote a brand via various forms of digital media. The most widely-used forms of digital media are social media, video marketing, and link building. Each has its advantages and disadvantages, limitations and proper methods of execution depending on the type of brand.

Understanding return on investment

image1

Photo courtesy of Tookapic via Pexels

Regardless of the type of business you’re in, it’s important that you understand the concept of return on investment (ROI). According to Investopedia, ROI “measures the amount of return on an investment relative to the investment’s cost.” Although most digital marketing tools are cheaper than traditional print and TV ads, these still involve costs in ads placement or on the salary of people running your digital marketing group. The ROI will answer one compelling question: “Is this marketing initiative worth it?”

Know your ROI

The simplest way of computing your ROI is by dividing the benefit of an investment by the cost of such investment. The benefit of an investment is derived from the gain from such investment less the cost. The ROI, which is in percentage or ratio, is the efficiency of an investment. This measure will guide you in deciding which investments to accelerate and which to let go.

Putting numbers on marketing

image2

Photo courtesy of Unsplash via Pexels

Digital marketing is putting the math on a traditionally qualitative concept. During the birth of marketing in the early 1900s, businesses and marketers knew they were wasting about 50 percent of their marketing budget though they were clueless on the details of such a fact. They didn’t know which marketing initiative were working and which were not. Over the years, marketers developed methods of better understanding the effectiveness of their efforts. Most would conduct surveys and run statistical studies. This was relatively easy for those operating in a given territory. For those exporting their products or who have grown tremendously, surveys pre-Internet were almost an impossible task. Digital marketing, with the use of analytics, made the impossible possible.

Marketing and analytics

In a nutshell, analytics captures, analyzes and interprets data. The efficiency of a promotional drive on social media can be examined thoroughly with the help of analytics. The power of this tool cannot be understated as a business can save up to 50 percent of its marketing budget. It’s no wonder that about one-third of companies surveyed said they’re in dire need of people with serious skills in data analysis.

How digital marketing can lead to your desired revenue

image3

Photo courtesy of StockSnap via Pixabay

Once you have a grasp of the ROI on your existing marketing initiatives, digital or not, you can decide which to retain. Will you divert resources from print ads to promotions for social media influencers? Is revamping your old website worth the cost, or would you rather have your team develop a new app? Monitor the efficiency of your initiatives with analytics. This will enable you to identify your target audience, know their needs, and produce content that matters to them. Stop shooting in the dark. Streamline your efforts.

Digital marketing trends: videos

A new Nielsen study suggests that 64 percent of marketers expect an increase in video production and distribution in the near future. Video traffic is expected to make up 80 percent of all consumer traffic in 2019, according to a Cisco white paper. YouTube dominates the video sharing market with more than one billion unique visitors every month. Recently, Facebook has introduced new video sharing and live streaming features. For 2017, invest in the production of video clips. The challenge is in delivering a compelling message and triggering action with a less-than-one-minute video.

Digital marketing trends: mobile

image4

Photo courtesy of FirmBee via Pixabay

Mobile is the future. Cisco projects that traffic from wireless and mobile devices will account for 34 percent of global Internet traffic by 2020. Moreover, Smartphone traffic is expected to exceed PC traffic in the next four years. If your brand has not yet adapted its marketing initiatives to mobile platforms, you’re lagging behind in the competition. Make sure your website, campaign strategies, and online content are optimized for mobile users. Adopt a mobile-centric mindset from here on.

Digital marketing trends: social media marketing

image5

Photo courtesy of FirmBee via Pixabay

Currently, there are 2.3 billion active social media users worldwide. The four core social networks, Facebook, YouTube, Twitter and Google+, are most popular in Indonesia, the Philippines, Mexico, India and Brazil. How will you stand out from the millions of brands on social media? What content should you produce to get the attention of your target audience? How will you engage your potential and existing customers to meaningful interactions? How do you improve customer experience with the help of social media? A brand planning to target cash-rich millennials, for instance, should consider working with a social media marketing agency with the right technical knowledge.

Twenty years ago, no one could have predicted how the Internet would change our society. No one could have imagined that a social media platform can help topple dictatorships, change governments, and start revolutions. Technology, as we have witnessed, knows no boundaries. Today, people are talking about terraforming Mars.

We are moving forward. Slowly, but forward, nonetheless. Your business, regardless of industry, should learn to adapt to changing trends. Digital marketing has been here for more than 15 years, but it’s only with the social media explosion that it’s gaining the attention it deserves. For 2017, revisit your marketing efforts, reassess your ROI, and ask yourself, “Where should I invest more in order to accelerate my growth?”


avatar

John Anderson is a Web developer, creative content director, social media specialist and commissioned artist. He is particular in watching Web and social media changes and uses. He is also a commissioned artist and cartoonist. He is interested with various Internet trends.

The post Discover How Digital Marketing Helps Brands Reach Their Desired Revenue appeared first on SiteProNews.

SiteProNews

Facebook Messenger 1.3 Now Allows Sponsored Messages

Sponsored messages coming to Facebook Messenger.
WebmasterWorld

Marketing Day: Super Bowl LI brands, Progress CMO interview & Facebook advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Amazon, Intel Partner on Smart Speaker

Amazon and Intel this week unveiled two technology initiatives to advance the Smart home.

Announced at the Amazon Web Services’ (AWS) re:Invent conference in Las Vegas, the initiative has two main purposes: to enable Alexa Skills to remotely control and coordinate device actions with an Intel-based Smart Home Hub and to create an Intel-based Smart speaker reference design with Amazon Alexa.

Smart speaker

The speaker will be created to help hardware manufacturers accelerate their development of voice-enabled devices with the Intel platform and Alexa Voice Services. The Smart speaker form factor reference designs (FFRD)are expected to be available to developers and manufacturers in the first three months of 2017.

“Amazon and Intel see a tremendous opportunity to bring the benefits of a personal voice experience to millions of new consumers and are collaborating to encourage developers and device manufacturers to extend natural voice interaction to more products via Amazon Alexa,” reads an Intel press release.

The first FFRD will offer device makers:

  • Accelerated development of Alexa voice-enabled smart speakers on Intel architecture.
  • Voice as the primary interface, allowing Alexa skills developers to build capabilities that reach even more end users.
  • Requisite speakers and microphone arrays expected from smart speakers, as well as the home radios that support the standards needed for PAN connectivity in the home, including Wi-Fi, Zigbee, Z-Wave, and Bluetooth, and is extensible enough to add video capabilities and environment sensors for an all-in-one customer experience.
  • A SDK that enables developers to add voice and video capabilities to connected products.

Smart home

With home automation and management application from Intel’s partner MiOS, its Smart Home Hub can initiate Alexa skills creating customized scenes to provide a central intelligence point in the home.

Developers can use the Intel-based Smart Home Hub for onboarding devices “across an expanding Intel and Amazon network to fully integrate into the home with the power of Alexa. This will allow end users to interact more naturally with the technology in their homes,” Alexa content marketing manager Ted Karczewski in a blog post.

“A truly smart home is one that provides users with experiences that ease the tasks of running a home and enrich daily life. With voice as the central interface, customers have an even more natural way to manage the hundreds of tasks they experience every day.”

 

 


avatar

The post Amazon, Intel Partner on Smart Speaker appeared first on SiteProNews.

SiteProNews

Best Practices for Indexable Progressive Web Apps (PWAs)

Comprehensive guide detailing both best practice and a series of do’s and don’ts.
WebmasterWorld

[Reminder] Live webcast: Social Media Marketing 3.0

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: Google Santa Tracker, duplicate content & Bing Ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Santa Tracker, duplicate content & Bing Ads appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Apple Turns to Drones to Challenge Google Maps: Report

Game on Google. Apple is breaking out the drones in a bid to improve its Maps app and challenge Google’s ever-popular Maps offering.

apple logoApple, according to a report from Bloomberg is putting together a team of robotics and data-collection experts with the mission of updating its map data at an accelerated pace. That’s where the drones come in. The company’s current fleet of minivans decked out with camera and sensors simply are not cutting it.

Apple will use drones to examine street signs, track changes to roads and keep track of areas that are under construction, a source told Bloomberg. All data would then be sent to Apple’s Map team which will quickly implement the updated information to the app, the unnamed source said.

Another source said Apple is working on new features for Maps, such as views inside buildings and improvements to car navigation.

Apple, as expected has declined to comment on the rumors.

Apple last fall filed an application with the Federal Aviation Administration to use drones for commercial reasons, according to the Bloomberg report. The FAA gave Apple the go-ahead this past March to “operate an unmanned aircraft system to conduct data collection, photography, and videography,” a document obtained by Bloomberg indicated.

Apple plans to use drones sold by companies such as SZ DJI Technology Co. and Aibotix GmbH for its data collection project.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Apple Turns to Drones to Challenge Google Maps: Report appeared first on SiteProNews.

SiteProNews

New Form of AdSense Abuse and Spam Attack

WebmasterWorld Members discuss a new observation of sites appearing to use AdSense code resulting in skewing page view statistics.
WebmasterWorld

Progress CMO says marketing runs through her veins as she follows in her Mom’s footsteps

Get to Know: Progress CMO Melissa Puls

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Google’s 2016 Santa Tracker signals the official countdown to Christmas

This is the 12th year Google has counted down the seconds until Santa’s December 24 departure from the North Pole. The post Google’s 2016 Santa Tracker signals the official countdown to Christmas appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Pinterest Unveils Showcase, Enabling Brands to Customize the Story of Their Business

Pinterest is handing brands a new way to introduce themselves to potential fans and followers.

Dubbed Showcase, the new tool enables brands to “shape the story” of their business. Your showcase can be found where the stack of your most recent pins used to sit.

kate-spade-showcase-final_0“Now when your customers visit you on Pinterest, you can greet them with a hand-picked showcase of the best ideas you have to offer,” reads a blog post by Pinterest’s Adam Barton. “So instead of starting people off with a random sampling of your latest saves, you control what they see.”

Via the Web, you can pick up to five of your boards to feature. Buyable Pins can be highlighted in the first ‘Shop’ slot. You can also update your showcase as often as you wish to display new or sale items. Changes can also be made on-the-go; for instance, you can select new board cover images on your Smartphone.

Barton suggested taking a look at showcases from Burberry, Swanson Broth, Corey Egan JewelryLowe’s and Monogram for a little inspiration for creating your own.

Along with Showcase, Pinterest has updated its apps to display a consistent look across iOS, Android and the Web.

“The boards you showcase, the cover images you choose for each board—they look the same no matter where people choose to view your profile,” Barton said.

And, when people visit your profile, they will now see a tab for your boards and a tab for your pins, while the pins you’ve liked will only be visible to you.

The updates are rolling out now, both on the Pinterest website and its apps.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Pinterest Unveils Showcase, Enabling Brands to Customize the Story of Their Business appeared first on SiteProNews.

SiteProNews

Phishing Botnet Taken Down and 800,000 Domains Seized

“largest-ever use of sinkholing to combat botnet infrastructures…”
WebmasterWorld

Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers

Company says it’s the “first grocery brand loyalty app powered by receipt scanning tech.”

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

© 1992-2017 DC2NET™, Inc. All Rights Reserved