Amazon advertising: Beyond Prime Day

Whether it’s a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Google adds new SOS Alerts to search and Maps as part of its crisis response features

For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details. The post Google adds new SOS Alerts to search and Maps as part of its crisis response features appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Acquires Source3 in War Against Video Piracy

Facebook has made a major investment in its fight against pirated content.

The social media firm has purchased Source3, a start-up specializing in intellectual property management online, with plan to use its technology to bolster Facebook’s own rights management software.

source3-logo-fullFacebook has long been trying to keep its users from sharing videos they do not own the rights to. The acquisition of Source3 will help the social network ensure intellectual property is not being shared without the content creator’s permission.

According to Recode, Facebook is acquiring both Source3’s technology as well as at least a portion of its team. Already, Source3’s social accounts have been disabled, indicating it will be fully incorporated into Facebook.

Source3 did not comment on the amount Facebook forked over to acquire the company, but the start-up’s founders said they were pleased with the deal.

“We’re excited to bring our IP, trademark and copyright expertise to the team at Facebook and serve their global community of two billion people, who consume content, music, videos and other IP every day,” the company’s founders said in a blog post.

“We feel great about this next step in our journey, and we thank everyone who helped us get to where we are today – we couldn’t have gotten this far without immense support from our investors, advisors, employees and others. We can’t wait to see what’s next.”

Now that Facebook will be better equipped to deal with content theft, it will help the social firm in its video push, enabling it to be more competitive with arch-rival YouTube.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Acquires Source3 in War Against Video Piracy appeared first on SiteProNews.

SiteProNews

WordPress: Vulnerability Scanners WPScan, WPSeku

WebmasterWorld Members discuss WordPress vulnerability scanners, WPScan and WPSeku.
WebmasterWorld

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It’s a pressure-packed holiday season for retail

As retailers scramble to compete with, and survive against, Amazon, contributor Evan Magliocca discusses how retail is evolving and the trends we can expect to see this holiday season.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Are you a content hoarder? Maybe it’s time for a blog cleanup

Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content. The post Are you a content hoarder? Maybe it’s time for a blog cleanup appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Smart Lead Generation Practices With Live Examples

Lead generation components and user-experience go hand-in-hand if the principles of inbound are at the core of your marketing initiatives. That’s because your prospects will only respond to your lead generation call-outs when they get a valuable experience on all your digital assets and the various components inside it.

The blog becomes the most obvious asset for your business to engage visitors with valuable information. Along with the layout and the content of the blog, you need to ensure that your calls-to-action to qualify the visitors in the next step of the buyer’s journey shouldn’t disturb the overall user experience and also serve the purpose of achieving your business goal.

Lead generation components have been evolving rapidly just like any other channel in the online marketing sphere. They are giving clear clues to the prospects in the most attractive manner. Customers are well-versed with all aspects of value proposition by various brands and industries as a result of the rapid consumption of online information. There is no space to let them guess what to do next. The surroundings of your blog provide ample scope for you to generate leads by providing value to your users.

If you’re starting to think hard about the opportunities you have to increase conversion on your blog, this is just the right place. This post will show some of the critical examples of blogs that have rightly placed their lead generation assets in front of the visitors.

Testimonial Banners

image1

A testimonial from one of your satisfied customers or influencers could be a great way to set up the expectations for your blog visitors before they hit the call-to-action. Wishpond has set the right chord by providing a testimonial before asking the visitors to get started with their marketing software. Even if your blog or article has been mentioned by an influencer, you still need to promote it yourself.

Lead Generation Between Blog Listing

image2

This could prove to be a lead booster for all those who are browsing for some interesting topics. Promoting exclusive content between your blog listings could help generate more leads if it is placed with some striking visuals and thought-provoking content. Olark has given a fine example by offering a new eBook in return for a subscription.

Twitter Bots With All Twitter Engagement Elements

 

image3

This is a great way to do some promotion: an innovative box that includes the “Follow” button, tweet, and the engagement buttons from Twitter to increase the engagement on the Twitter account of an in-house member.

Timer based fear factor for lead generation

Businesses try to lure their prospects with enticing and time-based offers. An interesting article could be promoted with a timer which leads to fear of loss and curiosity, in turn leading to quick lead generation. Optin Monster has an offer on its header with a timer that generates a sense of urgency to trigger more registrations from its blog visitors.

image4

Gated Content

You could generate leads right from your article if you can convince blog visitors to give their information. In this case, full access of the article is only provided if the visitor wants to share their e-mail address or any other information. In the example given below, Inman asks its visitors to provide their e-mail addresses in order to read the entire article for free. It doesn’t enforce this rule on the visitors, however, and also gives the option to read the article without providing the e-mail address.

image5

Sticky Navigation bar with “Get More Customers” button in line with menu

Navigation bars are something that should be included on all blog pages, enabling customers to browse around the website if they want to know more about your business after reading the article. What if you put your lead generation aspirations right near the navigation? On Neil Patel’s blog, you will find a “Get More Customers” button right near the navigation on the sticky header. The contrasting color of the CTA plays a key role in garnering attention.

image6

Level based selection for visitors

Let the visitors decide what level of information they need. When there are various levels of information available for your prospects, they will feel more comfortable and confident that they will find the kind of content that is tailored for their needs. Jon Loomer’s webinar promotion is done along the same lines, providing personalized calls-to-action for the visitors based on their level of awareness.

image7

 

Podcast on sidebar for e-mails

Jon Loomer again has played the game right by providing podcasts directly from the sidebar of his blogs. However, we suggest that having an e-mail prior to the start of the podcast would be a great lead generation technique. The engagement on your blog page increases considerably as the visitor stays on your page to listen to the podcast.

image8

Timed pop-ups as soon as the visitor reaches a pre-determined level

Relevant pop-ups could be timed in order to attract visitors’ attention while they are consuming content. However, this should be done in a subtle manner so that it doesn’t disturb the overall user experience. On HubSpot’s blog on the formula for writing a blog post, as soon as readers reach the first step, they find a relevant timed pop-up that attracts the eye. Visitors are later directed to a page where they could access the offer in return for their information.

image9

Provide the blog post summary for a highly valuable post

Sometimes a valuable post could be so long that not all users would be able to consume it at the first go. These visitors could enjoy the benefits of a blog summary. Instapage had published an article called “Solved: The Mystery Of Conversion Rate Killers” for which it also created a summary that was promoted in the blog post itself as given below.

image10

With this call-to-action, users could download the summary by giving their e-mail address.

Conclusion

A sales funnel filled with leads is a great way to validate that your marketing efforts are delivering value to your prospects. When lead generation is done successfully, everyone benefits. The pressure on marketers is to strike a healthy balance between lead generation and user experience. We all know how important lead generation is; the tricky part is to come up with fresh and effective ideas to generate them.

What are the effective lead generation ideas that you have noticed lately? Let us know in the comments.


avatar

Dev is the head of marketing at HubMonks, a HubSpot content optimization system (COS) partner for major inbound marketing agencies and brands. Dev utilizes and swears by the power of the HubSpot inbound marketing methodology. He loves to share valuable insights on HubSpot’s marketing software, content optimization system (COS) and the best practices to set up successful inbound marketing campaigns. Feel free to contact him on his Facebook and Twitter.

The post Smart Lead Generation Practices With Live Examples appeared first on SiteProNews.

SiteProNews

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Amazon Prime Day’s surprising effects on Google AdWords performance

Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Here’s what performance advertisers are saying about Quora’s new ad platform

Whether they’ve been on the platform for one month or seven, advertiser feedback is strikingly similar: We like the performance — when can we scale? The post Here’s what performance advertisers are saying about Quora’s new ad platform appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Smart Lead Generation Practices With Live Examples

Lead generation components and user-experience go hand-in-hand if the principles of inbound are at the core of your marketing initiatives. That’s because your prospects will only respond to your lead generation call-outs when they get a valuable experience on all your digital assets and the various components inside it.

The blog becomes the most obvious asset for your business to engage visitors with valuable information. Along with the layout and the content of the blog, you need to ensure that your calls-to-action to qualify the visitors in the next step of the buyer’s journey shouldn’t disturb the overall user experience and also serve the purpose of achieving your business goal.

Lead generation components have been evolving rapidly just like any other channel in the online marketing sphere. They are giving clear clues to the prospects in the most attractive manner. Customers are well-versed with all aspects of value proposition by various brands and industries as a result of the rapid consumption of online information. There is no space to let them guess what to do next. The surroundings of your blog provide ample scope for you to generate leads by providing value to your users.

If you’re starting to think hard about the opportunities you have to increase conversion on your blog, this is just the right place. This post will show some of the critical examples of blogs that have rightly placed their lead generation assets in front of the visitors.

Testimonial Banners

image1

A testimonial from one of your satisfied customers or influencers could be a great way to set up the expectations for your blog visitors before they hit the call-to-action. Wishpond has set the right chord by providing a testimonial before asking the visitors to get started with their marketing software. Even if your blog or article has been mentioned by an influencer, you still need to promote it yourself.

Lead Generation Between Blog Listing

image2

This could prove to be a lead booster for all those who are browsing for some interesting topics. Promoting exclusive content between your blog listings could help generate more leads if it is placed with some striking visuals and thought-provoking content. Olark has given a fine example by offering a new eBook in return for a subscription.

Twitter Bots With All Twitter Engagement Elements

 

image3

This is a great way to do some promotion: an innovative box that includes the “Follow” button, tweet, and the engagement buttons from Twitter to increase the engagement on the Twitter account of an in-house member.

Timer based fear factor for lead generation

Businesses try to lure their prospects with enticing and time-based offers. An interesting article could be promoted with a timer which leads to fear of loss and curiosity, in turn leading to quick lead generation. Optin Monster has an offer on its header with a timer that generates a sense of urgency to trigger more registrations from its blog visitors.

image4

Gated Content

You could generate leads right from your article if you can convince blog visitors to give their information. In this case, full access of the article is only provided if the visitor wants to share their e-mail address or any other information. In the example given below, Inman asks its visitors to provide their e-mail addresses in order to read the entire article for free. It doesn’t enforce this rule on the visitors, however, and also gives the option to read the article without providing the e-mail address.

image5

Sticky Navigation bar with “Get More Customers” button in line with menu

Navigation bars are something that should be included on all blog pages, enabling customers to browse around the website if they want to know more about your business after reading the article. What if you put your lead generation aspirations right near the navigation? On Neil Patel’s blog, you will find a “Get More Customers” button right near the navigation on the sticky header. The contrasting color of the CTA plays a key role in garnering attention.

image6

Level based selection for visitors

Let the visitors decide what level of information they need. When there are various levels of information available for your prospects, they will feel more comfortable and confident that they will find the kind of content that is tailored for their needs. Jon Loomer’s webinar promotion is done along the same lines, providing personalized calls-to-action for the visitors based on their level of awareness.

image7

 

Podcast on sidebar for e-mails

Jon Loomer again has played the game right by providing podcasts directly from the sidebar of his blogs. However, we suggest that having an e-mail prior to the start of the podcast would be a great lead generation technique. The engagement on your blog page increases considerably as the visitor stays on your page to listen to the podcast.

image8

Timed pop-ups as soon as the visitor reaches a pre-determined level

Relevant pop-ups could be timed in order to attract visitors’ attention while they are consuming content. However, this should be done in a subtle manner so that it doesn’t disturb the overall user experience. On HubSpot’s blog on the formula for writing a blog post, as soon as readers reach the first step, they find a relevant timed pop-up that attracts the eye. Visitors are later directed to a page where they could access the offer in return for their information.

image9

Provide the blog post summary for a highly valuable post

Sometimes a valuable post could be so long that not all users would be able to consume it at the first go. These visitors could enjoy the benefits of a blog summary. Instapage had published an article called “Solved: The Mystery Of Conversion Rate Killers” for which it also created a summary that was promoted in the blog post itself as given below.

image10

With this call-to-action, users could download the summary by giving their e-mail address.

Conclusion

A sales funnel filled with leads is a great way to validate that your marketing efforts are delivering value to your prospects. When lead generation is done successfully, everyone benefits. The pressure on marketers is to strike a healthy balance between lead generation and user experience. We all know how important lead generation is; the tricky part is to come up with fresh and effective ideas to generate them.

What are the effective lead generation ideas that you have noticed lately? Let us know in the comments.


avatar

Dev is the head of marketing at HubMonks, a HubSpot content optimization system (COS) partner for major inbound marketing agencies and brands. Dev utilizes and swears by the power of the HubSpot inbound marketing methodology. He loves to share valuable insights on HubSpot’s marketing software, content optimization system (COS) and the best practices to set up successful inbound marketing campaigns. Feel free to contact him on his Facebook and Twitter.

The post Smart Lead Generation Practices With Live Examples appeared first on SiteProNews.

SiteProNews

Online Reputation Management and Reverse SEO : How to Enhance and Defend Your…

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Developing content for the customer journey

Columnist Bobby Lyons explains why SEOs must move away from ‘SEO content’ and start thinking about content that meets users’ needs throughout the buyer journey.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Google CEO Sundar Pichai joins Alphabet board

During his tenure, Google’s stock has increased from roughly $ 650 to $ 995. The post Google CEO Sundar Pichai joins Alphabet board appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The Smartphone Duopoly

You will find more statistics at Statista

The post The Smartphone Duopoly appeared first on SiteProNews.

SiteProNews

How long does reputation management take?

Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

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Google confirms testing auto-play videos in the search results

Google is running a small experiment where videos automatically play in the knowledge panel. While it’s a surprising move by Google, the test does not mean auto-play will be rolled out to everyone. The post Google confirms testing auto-play videos in the search results appeared first on Search…

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How Smart Are “Smart” Assistants?

You will find more statistics at Statista

The post How Smart Are “Smart” Assistants? appeared first on SiteProNews.

SiteProNews

Marketing Day: Customer journey content, YouTube sunsets video editor & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Photo-Centric Magazines Are Doing Well on Instagram

You will find more statistics at Statista

The post Photo-Centric Magazines Are Doing Well on Instagram appeared first on SiteProNews.

SiteProNews

Look internally to achieve external marketing impact and better results

Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Revealed: 6 SEO Trends That Favor Small Business

There are several trends and algorithms in the online market that tend to favor small businesses. The SEO market is particularly a welcoming place for small companies. Listed below are some of these SEO trends and how they benefit small ventures:

1. The Concepts Of Digital Assistant And Personalization

The trend of customization and personalized products and services is growing day by day. Every company, especially if it is within the tech industry, is pressured to join the race of personalization. This is why Siri and other digital assistants are so popular. This is an immensely favorable trend to local and small businesses.

Small businesses find it much easier to tweak their output to their local consumer base. With the help of digital assistants, they can find out the buying history of their customers. Since they have not fixed the nature of their products and services to a large extent, their personalization is not so hard.

2. Status Of Social Signals

Social signals in the SEO world are of increasing importance now. This concept is similar to content marketing and quality content on social media. The better content a company produces, the more it’s shared on social media. This creates more inbound links and indirectly boosts its social media rankings.

For small and local businesses, this trend creates a valuable chance in the market. Social media results are on the way to influencing Google search results. This means that in the future, all major search engines would return the most local results. These, integrated with social media, would immensely benefit small ventures as they cater to niche markets.

3. The Ease Of Search Engine Optimization

In order to take advantage of SEO benefits, it is not necessary to download expensive or bulky software. Purchase of additional equipment is not required, nor is there any prevention of market entry by larger companies. Hence, smaller companies simply have to focus on their SEO tactics, and they may rise higher in their Google rankings than even their largest competitors.

Yes, the SEO concept is like a race. But it is an equal race than the real-world market. Algorithm changes and SEO optimization is becoming more and more accessible by the minute. If a marketing manager is talented and skilled enough, they can easily raise their company in terms of search result rankings and hence increase their following multifold.

4. Online Reviews And Convenience

There is a reason why every business now encourages their customers to review their products and services. This is especially true if the business operates online. The majority of customers now trust online reviews as much or more than the feedback they get in real life.

The day is not far off when every individual would prefer to shop online rather than going out to stores. This means that small businesses have just as much chance of gaining a large customer base as major companies. What’s more, small ventures can also attract loyal customers, which was something that only famous brands could accomplish.

In order to reap the benefits of this trend, small organizations need to know how to maintain a positive online presence. Their reviews and customer service should be impeccable. This activity is much easier when a company is within certain limits, rather than when their service is far-reaching. Large companies are frequently unable to handle their actions over their far-reaching network.

5. Popularity Of Local SEO Trends

Local searches are now quite common, with people even preferring to promote local businesses. Google is jumping in on this trend by updating its searches to reflect local preferences. Furthermore, one’s Smartphone tells its owner where the nearest coffee shop, bookstore, or grocery store is. This has further increased the popularity of local SEO.

Since most local businesses also mean that these are specialized and small ventures, this trend is quite an advantage for them. Never mind the huge franchises, which are usually not available in small towns or villages. The advent of Smartphone technology would mean that customers would be more and more likely to patronize small organizations.

6. Decline In Generalized Keywords

In the past, large companies budgeted for generalized keywords and benefitted from this investment. Unfortunately for them, and fortunately for small businesses, this investment is no longer applicable. Search terms for high-level SEO are now dependent on long-tail keywords, phrases and conversational searches.

Small businesses should be very happy with this equalizing trend. They can focus more on their high-quality content and output. There is no need for large budgets in order to make their website or services easy to look up.

Wrapping Up…

SEO dominance is of great importance as is online presence. As with almost every market shift, small companies have certain benefits not available to their larger competitors.

Hence, a small business owner should stay alert and knowledgeable about the involving SEO trends. These might be just the boost their company requires to become a successful and permanent fixture in the market.


avatar

Priscilla Ellie is a longtime writing for Assignment corp. She strives to pass on her skills to others by running a popular Facebook page about her services and holding occasional workshops.

The post Revealed: 6 SEO Trends That Favor Small Business appeared first on SiteProNews.

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