Webmaster In a Nutshell 3rd Edition A Quick Reference by Spainhour, Eckstein VG

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Microsoft reports $23.5 billion in revenue but misses Wall Street expectations

Sales of Surface tablets and laptops were off 26 percent.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Webmaster Windows: How to Build Your Own World Wide Web Server Without…

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Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

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Marketing Land – Internet Marketing News, Strategies & Tips

Someone reposted your Page’s Facebook video? You can now take some of their ad $

Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Search in Pics: Bing body painting, Google airplane seat room & hallway race track

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google meeting room that looks like an airplane: Source: Instagram Bing body…

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

IBM enlists Watson to define customer segments and insights

Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

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Marketing Land – Internet Marketing News, Strategies & Tips

The future of local discovery

Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Brandwatch, Crimson Hexagon join Twitter’s channel partner program

With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Google doodle celebrates Marie Harel, the inventor of Camembert cheese

Check out the cheesy Google logo on their home page today. The post Google doodle celebrates Marie Harel, the inventor of Camembert cheese appeared first on Search Engine Land.

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How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target…

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Marketing Land – Internet Marketing News, Strategies & Tips

6 key paid search trends from Merkle’s Q1 2017 report

Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. The post 6 key paid search trends from Merkle’s Q1 2017 report appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Bracing for Impact: 4 Strategies for Leveraging the Next Global Disruption

We suggest the only constant going forward is change. We’re talking massive, disruptive and tumultuous change. It is beginning to look like radical change will be THE absolute going forward in the 21st century.

Disruption is everywhere. MIT’s Media Lab announced that it has created a 4-D television that allows viewers to reach through the screen and touch the objects they are viewing. Google recently declared that it desires to be THE operating system for your life.

We think a version of Moore’s Law will soon apply to the speed of change. Gordon Moore was an Intel co-founder and, in 1965, predicted that the number of transistors on integrated circuits would double each year. He has been right.

The speed of change in the global business environment might eventually reach a point where it also doubles every year. This VUCA world (volatility, uncertainty, complexity, ambiguity) we live in seems to be heating up.

We’ve identified 20 global shockwaves (massive disruptions) that have occurred since the Second World War and created a widespread sense of shock and awe among global leaders. These shockwaves have been economic challenges, geo-political pressures, new technologies and stiff global competition.

What can leaders do to thrive in this Age of Disruption and leverage incoming global shockwaves to their benefit? We propose three powerful strategies:

1. Place Buoys in Your Competitive Ocean

There are only two weeks a year when the waves at Mavericks are large enough to attract big-wave surfers. These waves can average between 25-60 feet during peak season.

How do the world’s best big-wave surfers know when the big ones are breaking? They listen intently to wave forecasts coming from special radios they carry with them at all times. Buoys out in the Pacific Ocean send data to meteorologists regarding the size of the swells approaching Northern California. When the swells reach a specific size, meteorologists send out a Mavericks Alert. 

Market champions are rarely stunned by incoming Mavericks-size shockwaves. They see disruption as an opportunity, not a threat. They are voracious readers and have a sense of the expected. These reinvention champions quickly understand the implications of the approaching disruption and begin formulating strategies for leveraging it.

2. Master Reinvention Agility

Judo is the only martial art form that is defensive in its attack. The premise of judo is to use the force of the attacker to your advantage.

Judo originated in 1880, when its founder, Jigorō Kanō, was motivated to stop bullying at a local school. He knew jujitsu, but wanted something more effective that allowed a smaller force to defeat a larger force. Judo was the result.

Central to Kanō’s vision was a powerful principle: “Resisting a more powerful opponent will result in your defeat, whilst adjusting to and evading your opponent’s attack will cause him to lose his balance, his power will be reduced, and you will defeat him.”

Leaders should address incoming shockwaves as judokas, or judo practitioners, leveraging the force of the incoming disruption in a way that actually strengthens their position. We call this strategy Reinvention Agility.

3. Be the Disruptor, Not the Disrupted

The Age of Disruption is forcing all of us to make clear choices as to whether we are Disruptors or the Disrupted. There is no middle ground. Would you rather be Amazon (the disruptor) or Retail Stores (the disrupted) in 2017? No question going on the offensive in the Age of Disruption can be a powerful strategy of survival and growth.

There are four strategies that leaders can master in order to become more proficient as disruptors with a great ability to ride out disruption:

  • Create Felt Need (“Know Why”): Ensuring everyone feels a strong need to change.
  • Rapid Learning (“Know What”): Ensuring people have the ability to learn at or above the speed of change.
  • Virtually Connected (“Know Who”): Ensure people have relationships with influencers willing to open important doors when the need arises.
  • Gameplan Development (“Know How”): Ensuring people have ability to create career scenarios that align to passions, talents, and economic needs…with development plans.

Now is the time to brace and prepare for future global shockwaves. They are coming. Most are already in the pipeline and locked and loaded.

Having a mind-set of let’s disrupt, rather than be disrupted is a good start. But implementing the four strategies will significantly increase your confidence and ability to master change in today’s tumultuous age of disruption.


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Shane Cragun and Kate Sweetman are founding principles at SweetmanCragun, the world’s leader in providing leadership and high-performance solutions specifically tailored for today’s Age of Disruption. They are co-authors of the new book, Reinvention: Accelerating Results in the Age of Disruption. Learn more at www.sweetmancragun.com.

The post Bracing for Impact: 4 Strategies for Leveraging the Next Global Disruption appeared first on SiteProNews.

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Webmaster Macintosh: How to Build Your Own World-Wide Server Without Really

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Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: Google job search, metrics on search update & cheese doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, metrics on search update & cheese doodle appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Snapchat Crowned No. 1 by American Teens

You will find more statistics at Statista

The post Snapchat Crowned No. 1 by American Teens appeared first on SiteProNews.

SiteProNews

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Report: Google Assistant beats rivals for questions answered and accuracy

Cortana was second for questions answered, Alexa second-best for accuracy.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Is Google testing its own jobs search engine?

In the market for a new job? Google appears to be testing a new search feature just for you. The post Is Google testing its own jobs search engine? appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

10 Entrepreneurs Who Failed Before They Succeeded

Infographic Courtesy of: Market-Inspector.co.uk

The post 10 Entrepreneurs Who Failed Before They Succeeded appeared first on SiteProNews.

SiteProNews

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How to secure buy-in for your content marketing program expansion

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Google launched more than 1,600 new changes in search last year

Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests. The post Google launched more than 1,600 new changes in search last year appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Facebook Updates Rights Manager to Better Protect Content Creators

Facebook’s latest policy update will help ensure only content creators reap the financial benefits of their videos.

The social networking firm has announced new automated rules for its Rights Manager tool to better protect publishers from freeboating, a practice in which a user downloads someone else’s copyright-protected material with the intention of stealing clicks.

The update enables content creators to find matches of their video content on Facebook via its revamped dashboard.

“Previously, the rights owner would review these matches in the dashboard to take action,” Facebook product manager Xiaoyin Qu said in a blog post. “To help make management more efficient for rights owners, we’re now enabling them to automate more of the process, and providing more options for what happens to matched content. This means that the rights owner can decide to set an action to happen automatically when a match of their content is found on Facebook, simplifying the process.”

Once the content owner has identified a ‘match,’ he or she has the option of using the claim ad earnings tool to redirect a portion of the ad revenue.

Other options include being allowed to block matched content from being viewable on Facebook upon upload, permitting the matched content to remain viewable with the rights owner having the ability to monitor video metrics or sending the match to the Manual Review tab to be reviewed and acted on at another time.

Owners can also make use of ‘match conditions,’ a criteria they set to determine if action is taken on a match of their content. If match conditions are met, then the match action they chose takes place automatically.

The update is rolling out globally to all Pages using Rights Manager over the coming weeks.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Updates Rights Manager to Better Protect Content Creators appeared first on SiteProNews.

SiteProNews

The Webmaster’s Guide to Html: For Advanced Web Developers (J. Ranade Workstati

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