Timeline: Google’s ongoing efforts to address brand safety on YouTube

Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

5 successful B2B AdWords best practices for any company

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores. The post 5 successful B2B AdWords best practices for any company appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

The iPhone Price Index

You will find more statistics at Statista

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Danny Sullivan: My new role as advisor for Third Door Media

Marketing Land continues on strong, with an outstanding team in place.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

SMX Advanced: A paid search roundup

What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference. The post SMX Advanced: A paid search roundup appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

What You Should be Looking for in a Web Host

Web host reviews can feel rather stagnant because most are written from a factual point of view rather than the emotional point of view. Spending money is more emotional online, so how does a review of the technical capabilities of a handful of Web hosts measure up to how good they are?

When you are looking for a hosting solution for the first time, it always appears to come down to price. But don’t be fooled. Each hosting solution has its own way of handling the hosting. The servers can be just as varied in operating systems as computers, and there may be solutions more geared for development or commerce than just general use.

Whether you are just an aspiring blogger or entrepreneur, there are some things to look for when it comes to deciding on which hosting solution is best suited for you.

Number of Domains

It’s easy to get your first domain name. A good number of hosting providers will give you a free domain name if you opt to buy one of their hosting solution packages. However, it’s just as easy to start getting more domains. Find out if your potential hosting solution has any limits on how many domains you can have under a single account.

Number of E-mail Accounts

It is a rare thing to not be able to get an e-mail account associated with your domain. But there are some hosting solutions that don’t. If this is a deal breaker for you, move on to the next potential hosting solution. If it isn’t, find out if they offer integration with an e-mail provider like Google Apps and the associated cost.

Amount of Bandwidth and Storage Space

It is common for hosting providers to give you these details hand-in-hand with one another. Bandwidth is the amount of data that they will allow you and your visitors to upload and download (cumulatively) during the monthly billing cycle. You will know what your potential overage costs may be, or how the hosting provider handles them. Storage space should be large enough to support growth for your website.

Up-Time Guarantee

Every hosting provider claims to have close to 100 percent uptime. Be sure to read the fine print they give you regarding their uptime calculations. This is a deal breaker for many if hosts don’t actually provide 100 percent, or close to it. Use your Googling skills to read reviews about that host to find out about their uptimes.

Customer Support

Every hosting provider has some sort of customer support. You have to wade through to find the one that offers the type of customer support that you desire. Not every hosting solution will offer 24/7/365 live chat or telephone support. Some hosting providers may in fact require you to pay for a higher tiered plan to unlock anything other than e-mail support.

If customer support is a big priority for you, you may want to look at selecting a managed WordPress hosting package that offers premium support.

Site Backups

You will want this feature in the event that the worst happens. Some hosting solutions may only do a site back up once a week, or not at all; leaving that responsibility to you. Even using cloud based hosting is not a fool-proof way to keep your data safe.

Framework Support and Easy Install

There are a lot of differing types of frameworks, with WordPress being one of the most popular ones. You will want to find a hosting solution that will accommodate the Content Management System (CMS) that you want to use. Being able to install that CMS should be as easy as possible.

Database Support

It’s uncommon today to not need a database for your website. The most common database offered by hosting providers is MySQL, but if you have a preference for a different one you will have to ask them if they offer it. Not all database types are advertised or offered by all hosting providers.

Extra Applications

Depending on what your specific needs are, you will want to confirm that a hosting provider offers the solutions you need. Will you want forums, billboards, e-mail lists, eCommerce capabilities, or some other social features? Not all hosting providers will support all the extras that you may want or need.

Security Measures

Getting the exact security methods a hosting provider uses may be impossible because it is usually proprietary techniques. But knowing how regular they are with monitoring will help ensure that the potential for data loss is as close to non-existent as possible.

Exit Strategy

Read the fine print with your chosen hosting provider. How hard will it be to move your website to another hosting provider? Will there be any cancellation fees? How helpful will they be when and if you decide to eventually move? These are all concerns that you should have answered before you sign on the virtual dotted line.

Summing Up

These are just a handful of the concerns that you should have answered before finalizing on any hosting provider. Sadly, you won’t know the extent of how good or bad a hosting provider is until you actually use them.

While bandwidth. storage, cost and uptimes may be the primary concern of most consumers, it is important to look at the other factors that can make hosting a dream or a nightmare. Security measures, ease of managing multiple domains and CMS support should also be a primary concern for anyone looking for a hosting solution.

Feel free to thoroughly question every aspect of a plan that a hosting provider offers. There may be something that is not initially shown, or is buried in the fine print. As a final note, don’t be afraid to visit a third-party hosting review site to read what other users have to say about your chosen hosting company. Look for a good number of positive ratings and keep in mind to avoid a company that has a lot of negative reviews.


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Mizzy Moore is a young writer who is passionate about literature and blog writing.

The post What You Should be Looking for in a Web Host appeared first on SiteProNews.

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SMX Advanced session: Mobile-First For The Advanced SEO

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Bing Ads now offers competitive share of voice metrics

Advertisers can see how their campaigns, ad groups and keywords stack up against the competition with the new metrics. The post Bing Ads now offers competitive share of voice metrics appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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What Brands Should and Shouldn’t Do on Social Media

You will find more statistics at Statista

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What makes for a valued martech provider?

In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.

Please visit Marketing Land for the full article.


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Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets

The latest version of Bing Ads Editor features several new usability improvements. The post Bing Ads Editor updates: Bulk edit & copy multiple campaigns, manage device & radius targets appeared first on Search Engine Land.

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6 Easy Ways to Build a Killer E-Mail List

Yes, e-mail is still a cost-efficient and high-value way to deliver your marketing messages to potential and current clients.

But only if you have a killer e-mail list.

Did you know that your e-mail list decays roughly 22.5 percent every year? This happens because your current contacts change their e-mail addresses (especially if they are work-related and they change jobs), they move to a different e-mail provider for their personal addresses or they simply opt-out of your list. Sorry, but that happens, too, and you need to acknowledge it.

Thus, even if you feel like your list is now as good as it gets, you still have to work on improving it constantly. Having a killer e-mail list is not something you can achieve overnight. But it is something that is worth working on incessantly.

Here’s how to start:

1. Never buy e-mail lists

Much like bought Instagram followers, bought e-mail lists will get you nowhere. Except for spam lists. You’re bound to get on some of those if you send unsolicited messages to unsuspecting recipients.

No matter how “targeted” the vendor claims the e-mail list is, you should know that the good e-mail addresses are never for sale. Even if 1,000 addresses can be acquired with a single click and a few bucks they won’t generate any revenue.

You can read more about why it’s a bad idea to buy e-mail lists in this HubSpot article.

But, ethical considerations aside, think about this: who is more likely to click on an article you e-mail them or even buy a product from you – someone who consciously wanted to be “in a relationship” with you or someone you are literally spamming?

What would you do?

2. Create great content

If you write incredibly good marketing e-mails, people have no reason to opt out of your list. Better yet, they will click on your links and even forward your e-mails to their friends or share them (or part of them) on social media.

As always, great content is the driver of any sustainable client engagement rate. Your contacts receive hundreds of e-mails every day. You need to be able to cut through the noise and you need excellent content for that.

To keep your contacts in your list happy:

Create catchy e-mail titles – No one will open your e-mail if the subject line doesn’t speak to them. If you’re promoting a discount or a special offer, mention it from the get-go.

Forget “we” or “I” and use “you” – “You can’t afford to miss this opportunity,” “Check out our latest tips to help you sell more.” You got the idea — every word in your e-mail needs to be centered on the readers and how they benefit from your newsletters.

Don’t spam – Never, ever send more than two e-mails per week. People unsubscribe from news outlets’ lists that send them e-mails every day; what do you think will happen to your marketing newsletters? Try to stick to one e-mail per week, even less if you don’t have anything new or worth reading to share.

Don’t be over-promotional – Of course you have to promote your products, services and special offers. But be sure to alternate them with informational/entertaining e-mails, too.

3. Ask people to share your e-mails

We sometimes forget the importance and the leverage a simple CTA can have. Naturally, you want people to forward your e-mail or share some of its content on social media.

But have you bothered to ask?

I know what you’re going to say: “I added social shares icons. Isn’t that enough?” No, but it’s a good start – always have social share icons in your e-mails.

Still, people are so accustomed to seeing the icons of various social networks that it can simply escape their mind that they could share your content. That’s where your CTA comes into play. It reminds people that “sharing is caring.” The icons are right there, so you’ve just made it easy for them to share your content.

This is extremely important because people are more likely to heed a recommendation from a friend or peer. Plus, this is a great way for you to reach the exact kind of people you want in your database: the ones who are extremely similar to your existing clients or contacts.

4. Leverage the power of social media

People who follow your brand on social media are the ones most likely to want more content from you. Here are a few things you can do to get more e-mail addresses through social media:

• Post a lead-generation offer on Twitter. Promote your eBook or white paper that requires the user to enter an e-mail address for download.

• Add a sign-up call-to-action button on your Facebook page.

• Promote an offer that requires e-mail signup on Facebook.

• Make sure to add social share buttons to all your landing pages – you want to give people who have already downloaded your eBook or white paper the opportunity to share it with their friends.

• Post offers on your LinkedIn page and in relevant LinkedIn groups.

5. Create a tutorial, course or host a webinar

There’s nothing more likely to convince people to give you their e-mail address than the promise of free education. Those who subscribe to your online course or webinar are specialized leads – the best kind. You know for a fact they are already interested in what you have to say; all you have to do is guide them in their buyers’ journey.

Better yet, people are very likely to boast on social media about attending your course or webinar. This means more qualified leads for you.

6. Create a segmentation of your database

The more personalized the content, the better. And I’m not just talking about adding the right first name in the opening line of your e-mail.

Divide your database according to the interests of subscribers, the channels you collected their e-mails through, their position in the buyers’ journey and so on.

You want to be able to send them the right piece of content at the right time. This is how you keep them interested and buying your products.

Building a killer e-mail list is all about trust

That’s right; your subscribers have to trust that you don’t share their address with anyone else and that you will not abuse their trust.

To that end, you need to be sure your security is top-notch. Even more, you need to make sure that you only send relevant content. It’s just like in blogging: if you don’t have anything interesting to say, it’s better to shut up.


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Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the CEO of Idunn, a digital marketing agency that helps clients all over the world with copywriting, social media marketing and marketing strategy. Follow her blog here: http://idunn.pro/blog.

The post 6 Easy Ways to Build a Killer E-Mail List appeared first on SiteProNews.

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Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Create a Successful YouTube Channel

Infographic Courtesy of: WeAreTop10.com

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B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Danny Sullivan: My new role as advisor for Third Door Media

Search Engine Land continues on strong, with an outstanding team in place. The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Could Soon Be Hit With $1B EU Anti-Trust Fine

The European Commission this week plans to slap Alphabet-owned Google with a $ 1.2-billion fine for breaching the European Union’s anti-trust laws.

The Commission, the executive arm of the European Union, will also demand Google change its business practices, people “familiar with the matter” told The Wall Street Journal.

The announcement, which could come as soon as Tuesday, will finally bring some closure to the seven-year process. The European Commission began probing Google’s search methods in November of 2010 and, in April 2015, officially charged Google with violating anti-trust laws.

The Commission accused Google of suppressing competition and hurting consumers by using its monopoly of the market to give its own products and services prominence over that of its competitors.

Google has, since officially being charged two years ago, attempted to appease the EU by making some changes to its business practices. None of them, however, went far enough to please the Commission. Google was warned at that time that if a settlement was not reached with the EU, it would be looking at massive fines and restrictions on its behavior.

Google, however, is adamant it is doing all it can to please the EU.

“We continue to engage constructively with the European Commission and we believe strongly that our innovations in online shopping have been good for shoppers, retailers and competition,” Google spokesman Al Verney said in a statement to the media.

The Commission is also investigating Google’s conduct with mobile operating systems, apps and services. The Commission’s investigation into Google’s Android OS rules will be to determine if the firm is hindering the development and market access of rival mobile operating systems, applications and services, disadvantaging consumers and developers.

Whether Google will also face fines due to this probe remains to be seen.

Google is not the first tech firm to be slapped with a major penalty by the EU. Intell, back in 2009, was forced to shell out more than $ 1 billion.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Google Could Soon Be Hit With $ 1B EU Anti-Trust Fine appeared first on SiteProNews.

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Small business SEO: Your questions answered

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. The post Small business SEO: Your questions answered appeared first on Search Engine Land.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to Halt Practice of Reading Gmail Users’ Messages

Google is ending a practice long hated by privacy advocates: the automated scanning of Gmail messages for the purpose of serving up relevant ads to it users.

Gmail Logo“G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service,” Google Cloud senior vice-president Diane Greene said in a blog post. “Consumer Gmail content will not be used or scanned for any ads personalization after this change.”

Google’s decision to end all e-mail scanning brings an end to a practice that has been in effect since the tech titan launched Gmail back in 2004.

Now, ads will be shown based on users’ settings. Users will have the option of changing those settings, including disabling ads personalization, whenever they choose — and G Suite will continue to be ad free.

“G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate,” Greene said. “As ever, users can control the information they share with Google at myaccount.google.com.”

Google said it would officially end all scanning of Gmail messages later this year.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Google to Halt Practice of Reading Gmail Users’ Messages appeared first on SiteProNews.

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Low-Cost Marketing Tips

Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($ 30,227 US) on their respective marketing campaigns, while achieving less than 40 percent of their planned marketing activity.

Heaps of research, planning and money goes into a successful marketing campaigns, with huge corporations like Proctor & Gamble spending a whopping $ 4.9 billion promoting their products, annually. For SMEs though, there are many easier, quicker and, most importantly, cheaper ways of marketing your product or service. Here are three no-cost marketing techniques that you can implement to start developing your business, for free.

Networking

If you haven’t embraced the world of networking yet, then now is the best time to start. Networking events provide opportunities to connect with valuable business personalities in your area, which may even lead to the formation of partnerships between your businesses, but it’s up to you to get out there and meet these people. Take a look at who’s attending the event beforehand and pick a few people you’d like to connect with, then make it your priority to speak to them. If all goes well, you could be faced with a professional meeting in no time.

However, it’s important to remember that networking is NOT always a place for work. If you really connect with another attendee, but a professional partnership isn’t feasible, don’t worry about it.

Keep all of the contacts you acquire, even if they’re not complementary to your business – it’s better to have them and not need them, than need them and not have them.

That doesn’t mean I must get ‘X’ amount of work from this networking event — that never works — but set yourself a plan/target before you go.

This could be:

• I must talk to five new people today;

• I must talk to these three people today (ask for a delegate list before going);

• I must make a connection with this type of businesses;

• Build relationships

Public Relations

If you’ve got a story you want to shout about but you’re not sure how to draw attention to it, you’re in luck! Recently, local papers have been publishing far more customer-generated content, which means that stories relating to local SMEs are getting far more attention than they used to.

However, a newspaper won’t select your story for publishing if you’ve only done half of the work.

So make sure your story is complete, check your spelling/grammar and accompany the article with good quality photos. Finally, follow-up your submissions with an e-mail to make sure your article doesn’t get lost in the shuffle.

Social Media

At our company, we know how essential the powers of social media can be to a business. Displaying a positive brand image online can attract new customers, keep them regularly updated on what’s going on with your business and even prompt them to recommend you to others.

Twitter

In a recent study, 73 percent of 1,000 participants said they felt more positive about an SME once they have followed their Twitter accounts/read their tweets.

Twitter’s surveyed all found that three-quarters of your potential customers will look for reassurance about the credibility of your brand by searching for it on Twitter.

Does your brand’s online presence offer that reassurance?

Perhaps even more shocking: 86 percent of those surveyed stated that they plan to purchase regularly from an SME that they follow on Twitter. But that’s not all… half of this 86 percent even went as far as to say that they plan to purchase multiple items from the SME they follow.

Facebook/Instagram 

We recommend using the 80/20 rule, which involves only advertising your business 20 percent of the time. Imagine you’re having a conversation with a person and the only thing they want to talk about is themselves – doesn’t sound like a very fun conversation, does it? By posting interesting content — ideally three to four times daily — that is separate from your business, you can keep your customers’ attention locked in for when you do slip in the occasional post about your product.

Facebook benefits:

• Slightly helps Google rankings;

• Builds relationships;

• Identifies target market;

• Builds a loyal following.


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Simeon Elliot has 10 years of experience in marketing and PR and is a specialist in business start up and money saving.

The post Low-Cost Marketing Tips appeared first on SiteProNews.

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Facebook Shifts Core Mission to Put New Emphasis on Groups

Facebook made a number of announcements describing a rethinking of the company’s core mission, and a new emphasis on Facebook Groups.
WebmasterWorld

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