An intervention on marketing’s dysfunctional relationship with data

If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step “relationship tune-up” guide.

Please visit Marketing Land for the full article.


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SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News redesign, AdWords tests headlines & speed tool upgrade appeared first on Search Engine Land.

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Google Photos Rolls Out AI-Assisted Suggested Sharing

Google this week is launching suggested sharing and shared libraries for its popular Google Photos service.

The artificial intelligence-assisted services are all about taking the work out of sharing photos with family and friends.

SharedLibrariesBlog_Photos_AlphaSuggested sharing

With its suggested sharing feature, Google Photos will suggest photos for you to share and who to share them with. The app will use facial recognition to determine who is in the photos and offer to send the images to them. Likewise, Google Photos will keep track of who you usually send your images to and offer to do it for you. You can, however, alter photos or suggested recipients before sending.

You will be able to see your Google Photos sharing activity and who and what was shared with you in a new Sharing tab.

Shared libraries

With this new feature you will be able to send and receive photos with one person via a shared library. You will have the option of automatically sharing your full photo library or choosing what you wish to share.

“What about that special person you share just about everything with, like your spouse, partner or best friend? Wouldn’t it be easier if you could  automatically share relevant photos with them?” Google Photos vice-president Anil Sabharwal said in a blog post.

“With Shared Libraries, you can effortlessly and automatically send and receive photos with one other person. You can give them access to your full photo library or, if you prefer, only photos of certain people or from a certain date forward.”

To start sharing, go to your menu bar, select ‘Share your library’ and enter your chosen recipient’s e-mail address. Once the recipient accepts the invitation, he or she will be able to see all of your shared photos and new additions will be shared automatically.

Shared libraries and suggested sharing are currently rolling out across Android, iOS and the Web.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Google Photos Rolls Out AI-Assisted Suggested Sharing appeared first on SiteProNews.

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The SEO benefits of developing a solid site structure

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users.

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Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is being adopted for a variety of purposes, and columnist Nate Dame makes the case that its influence on B2B decision-makers is growing as well. B2B marketers, be prepared! The post Voice search and SEO: Why B2B marketers need to pay attention now appeared first on Search Engine Land.

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Helpful New Updates to Google’s Search Results

“Discovering the world has never been easier on Google…”

Marzia Niccolai, technical program manager at Google

There is a single phrase that can make business owners and SEOs everywhere simultaneously shutter with dread: Google updates.

Normally this type of thing means a SEO overhaul and website audit is just around the corner.

Thankfully, you have none of that to worry about this time around.

While Google has made some recent updates to its search engine like its new product features, the latest additions will mainly serve to benefit its users in obtaining more refined information, without the usual panic.

What does concern business owners, however, is that Google has also added in a new element to help drive local residents to any upcoming occasions or celebrations you may be having.

Check out these cool new features you can now find on Google search.

Finding Plans for the Weekend

On May 10, Google broke the news via The Keyword that it is focused on helping people find fun things to do with their free time; namely local events like festivals, concerts, lectures, meet-ups, sporting events and similar social activities.

The means in which the company will drive this initiative is a summary of local activities for users who search phrases like “Events near me,” “events this weekend,” or similar phrases on Google’s app or mobile site on iOS and Android.

Google notes in its blog that users will also be able to search more specific and refined phrases like “jazz concerts in Austin next week.”

As indicated by the last example, Google users will also be able to filter results based on time; fields like “Today,” “Tomorrow,” “This Week,” “This Weekend,” and “Next Week” are all present.

Users who interact with these event lists will be able to quickly reference information about the event such as title, time, date and location.

If users don’t see anything that piques their interest, they can simply click “more events” for an expanded list of experiences going on near them.

Once users find an event they want to go to, they simply click through to purchase tickets right from the originating website.

Google compiles its event lists by aggregating data from various websites like Ticketmaster, Meetup, Eventbrite, LiveNation, Vividseats, StubHub, Eventful, and many others. Despite the fact that Google is already pulling event information from some of the largest and most prominent event sites, the company claims that this list will continue to grow over time.

Additionally, for any businesses who have events that are not listed on the aforementioned destinations, Google has uploaded developer guidelines for any company that does want their events to surface in this manner.

This could be a massive driver of sales for businesses who would otherwise need to promote their events on social media and around town. Using this feature, small business owners can generate free awareness about any upcoming occasions by getting them listed on the search engine.

Google has stated that it’s implementing this new feature because the engine sees millions of searches around local events every day.

What the company has omitted from its statements, however, is that Facebook has become the go-to source for event information with more than 100 million people using the site’s “Events” feature daily; this puts the viability of Google’s new feature into question.

Moreover, a multitude of Facebook Pages maintain a list of events that users can mark as “interested in going” or “going.” This data is then posted on the users Newsfeed which increases the likelihood of more of their friends also going to the event and potentially going viral.

This is something that Google will likely not be able to compete with.

Also, for those who are unaware, Facebook even has its own events and calendar iOS app called Events from Facebook.

And if Facebook wasn’t enough competition in the events category, users also have a variety of events apps to choose from that completely circumvent Google.

While Google is busy testing the new feature’s viability in the U.S., there are no current plans to expand the events element to international audiences.

Even More Shopping Updates

Google recently made headlines with its inclusion of Similar Items and Style Inspiration in its Images section, but there is another shopping related update that flew somewhat under the radar.

In a recent post to the Google Merchant Help Center, the search engine informed eCommerce providers (as it does every year) that changes are coming to its shopping product data specifications.

This year, Google plans on implementing minimum order values on all items. This means that if your site does not offer shipping below a specific dollar amount, this will now be noted in the Shopping section. This will help many businesses to cut down on their ad clicks that result in cart abandonment due to their shipping policies.

Additionally, the search provider will also be introducing “upper bound price and weight value limits” in the shipping information shown to consumers. This way, any information that has been input incorrectly, Google will be able to easily identify through disapproval.

Finally, estimated delivery dates can now be added to Product Listing Ads; granted you’re targeting U.S. consumers.

All of these changes went into effect on at the beginning of the week.

The Art of Search

Just a few weeks after Google made its announcement about its new events lists, the company surprised audiences with another new update to its search features.

On May 31, Google announced through a blog post on The Keyword that the search engine had partnered with Google’s Arts and Culture team to provide users with a deeper understanding of art and related information:

“. . . Each month, there are more than 500 million art-related searches on Google. Now whether you’re a casual fan or a true culture vulture, Google can help you become an art expert. Starting today, when you search for art-related things, you’ll have access to more relevant results and the ability to dive deeper into topics of interest.”

When searching famous artists like Gustav Klimt, Google will display an interactive knowledge panel that will contain additional information about the artist, their collections of work, when the artwork was made, what materials were used to make the pieces, and where the pieces live now.

On top of the supplemental information, Google has also augmented Maps with a new Street View that allows users to virtually tour various museums across the world; just in time for its 10th anniversary.

Users can move through museums viewing some of the world’s most recognizable pieces of art along with annotations located in the bottom right corner that accompany most works. The annotations provide additional information about the specific piece of art and enables users to zoom in on high-resolution images to get a closer look.

If you want to see how the new Street View works, check out this video uploaded by Google.

As of now, these new art-related features are only available on desktop and mobile Chrome.

Over the past several months, Google has been adding some great features for business and consumers to take advantage of; this is just another example in the company’s growing stable. Check out these new features and get your brand’s next shindig listed on Google’s local event results.

What other search features would you like to see from Google? Do you think Google’s events list will be viable in the face of its competition?


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Conscious online marketer, web executive, and multi-faceted writer Tina Courtney has been creating and fostering online innovations since 1996. Tina has assisted many clients in maximizing online production and marketing efforts, and is a staff writer for SiteProNews, one of the Web’s foremost webmaster and tech news blogs. She’s produced and marketed innovative content for major players like Disney and JDate, as well as boutique startups galore, with fortes including social media, SEO, influencer marketing, community management, lead generation, and project management. Tina is also a certified Reiki practitioner, herbalist, and accomplished life coach.  Learn more on LinkedIn, Facebook and Google+.

The post Helpful New Updates to Google’s Search Results appeared first on SiteProNews.

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Google News Makeover for Desktop

Google has redesigned Google News for desktop which it claims is better for readability.
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Google My Business website builder SEO review

Google recently released a website builder product for local businesses. Columnist Tony Edward dives in to see how it works and whether it’s worth your time.

Please visit Marketing Land for the full article.


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Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship

Decision is dangerous to free speech and the free flow of online information. The post Canada’s Supreme Court orders Google to de-index site globally, opening door to censorship appeared first on Search Engine Land.

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Netflix Surpasses Major Cable Providers in the U.S.

You will find more statistics at Statista

The post Netflix Surpasses Major Cable Providers in the U.S. appeared first on SiteProNews.

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Facebook Milestone, 2 Billion Users

Phenomenal numbers on one platform!
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Marketing Day: Facebook Messenger’s Discover tab, LinkedIn’s Sponsored InMail & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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How the EU fine will ruin Google Shopping for the consumer

What will be the impact of the European Union’s recent antitrust fine against Google? Columnist and shopping ads expert Andreas Reiffen weighs in. The post How the EU fine will ruin Google Shopping for the consumer appeared first on Search Engine Land.

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7 eCommerce Trends for Online Growth in 2017

The world of eCommerce has certainly come a long way since its dawn in the ’90s, thanks to the continuous innovation of technology

Marketing experts have predicted seven trends that will impact the retail industry through eCommerce in 2017 — a year that is considered the most promising yet. Here are the upcoming trends to look for this year:

1. More advanced payment options and methods

Payment through mobile has been on the rise since the popularization of Smartphones. This paved way to the magic of contactless payments. This means that consumers are no longer required to take out, use, tap, and swipe their credit cards when shopping—even from home. Orders can be made with a fingerprint or online pin number. Many companies and businesses are trying to keep up with this technology and are developing their systems through mobile applications.

In 2016, more and more customers adopted digital payment types through all channels, using their phones, cards and even watches to complete contactless payments – this is set to continue and expand in 2017. PureNet predicts that every customer will expect to be able to complete their transaction using a digital wallet.

2. Bullet Deliveries 

Today’s fast-paced life has effectively made next-day deliveries seem slow. Today, more and more businesses and third-party courier companies are attempting to deliver online orders the same day. Over the last few years, eCommerce delivery timescales were drastically shortened, and that means they have become much more precise.

Experts say that consumers can expect to see the rise of local drop-off points for online orders and same-day delivery this year. It is deemed possible since some giant companies have already started the trend, given that 29 percent of consumers would be willing to pay extra for faster delivery time. Returns will be treated similarly.

PureNet predicts a rise in same-day delivery in 2017 as well as more eCommerce integrations with drop-off point providers.

3. Personalized shopping experience via AI

An individualized shopping experience is to be expected in 2017 with artificial intelligence (AI) now being used to increase the level of personalizing eCommerce and online shopping.

The rise of digital assistants has got people used to talking to machines, especially if they are buying something online. This technology will most likely impact online retailers, whose products target a wide range of customers, and not simply a ‘one size fits all’ type. According to analysts, this will impact “eCommerce as the beginning stage of the research process may be increasingly conducted by chatting to a personal assistant.”

A more personalized shopping experience is also coming consumers’ way, with companies collecting behavioral data from each website visitor and moving on to developing highly-targeted campaigns based on customer segments and previous online experiences. Through this technology, products and services that are most likely interesting to each customer will pop out as ads in any platform online. This can now be seen in social networking sites’ ads and sponsored posts.

4. Meet Chatbots

Chatbots are artificial intelligence-led automated messenger services that allow customers to interact with you via instant messenger. Many shopping websites, social networking platforms and mobile eCommerce apps are developing integrated bots to assist consumers in shopping and offer customer service. Thanks to eCommerce personalization, two trends combine to deliver a new way of shopping and communicating. In fact, Facebook actually has 11,000 chatbots already available.

Chatbots detect and know precisely each customer’s preferences, needs and wants. At the same time, it offers suggested products and services, places orders and answers customer service queries too. To further intensify the customization, some chatbots are smart enough to detect the style of language used in order to converse in a similar, more friendly manner.

5. Social Selling

In connection to the individualized and customized shopping experience, the data gathered by companies regarding shopping profiles of their consumers can be applied to their respective social networking platforms.

‘Brandwatch’ (https://www.brandwatch.com/blog/ecommerce-trends-2017/) notes that Facebook CFO Dave Wehner intends to further develop and expand the social network’s reach and ability to communicate with its members as consumers. Through various social networking sites, brands and companies could see sales increase, and products go viral, generating huge interest as word-of-mouth increases its reach.

6. Mobile Mobile Mobile

In 2015, mobile commerce had its breakthrough. During the course of 2016, more than $ 31 billion of retail revenue was accounted for mobile shopping. This year, it is predicted that more than $ 38 billion will be accumulated as well.

According to eMarketer, this growth is “driven by larger screens, smoother buying experiences, better mobile search and context-driven discovery.” The ‘mCommerce’ phenomenon is just getting bigger and better as the years go by, directly proportional to the continuous innovation and development of Smartphones. Indeed, a phone screen today is considered the new display window for shops of any kind.

7. Loyalty Schemes

Another predicted eCommerce trend is the promotion of different loyalty schemes—from apps to reward systems. PureNet states that 49 percent of consumers said they would gladly switch brands for a coupon, which indicates that one less than half of the buying population are after reaping the rewards of their consumption.

Incorporating loyalty benefits, as well as the other upcoming trends in the ecommerce industry such as capturing relevant information about their customers as they shop and use the data to offer highly personalized promotions and rewards would be the best way to go for companies and businesses today.


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I am Carlton Coleman, owner of the SIGN WITHIN superstore, which is an eCommerce business under the umbrella of the The Sign Within Academy, LLC. This company seeks to not only provide an online shopping experience with great deals, discounts and rebates but to partner and support non-profit organizations that speak to hearts, stretch minds and serve the whole of humanity to further their causes.

The post 7 eCommerce Trends for Online Growth in 2017 appeared first on SiteProNews.

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Facebook’s Messenger officially debuts Discover tab to highlight chatbots, businesses

Messenger’s Discover tab will not include ads but will list businesses and bots a person recently messaged and feature others by popularity and category.

Please visit Marketing Land for the full article.


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Google updates its mobile Test My Site tool with more competitive analysis

Google’s site speed tool now compares your site to your competitors’ and tells you how many visitors your site is losing because of your load time. The post Google updates its mobile Test My Site tool with more competitive analysis appeared first on Search Engine Land.

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GoldenEye Ransomware Attack Spreading Worldwide

There’s a new ransomware in town — and it is just may be worse than the WannaCry virus that locked down more than 200,000 computers last month.

Enter GoldenEye, a variation of the Petya ransomware, that is spreading across the globe after first hitting 12,500 computer systems in the Ukraine, including the country’s electrical grid, government offices and an airport. From there, the virus spread to Russia where it hit Rosneft, an oil production company owned by the Russian government. Denmark business conglomerate the AP Moller Maersk Group was hit next followed by New Jersey pharmaceutical corporation Merck.

GoldenEye starts by infecting a single machine. Once a machine is infected, the virus will spread to the computer’s entire network if the system is not shutdown on time. The biggest problem is that this ransomware is virtually undetectable until it is too late. According to a CNBC report, many anti-virus programs do not recognize it as a virus and are unable to stop it.

The ransomware locks the computer’s master boot record removing the computer’s ability to use its operating system to find files. It then attacks that computer’s network using the same vulnerability in Microsoft Windows that WannaCry capitalized on in May. The flaw was uncovered by and then stolen from the National Security Agency (NSA)  earlier this year.

“The new ransomware has worm capabilities, which allows it to move laterally across infected networks. Based on our investigation, this new ransomware shares similar codes and is a new variant of Ransom:Win32/Petya. This new strain of ransomware, however, is more sophisticated,” Microsoft said in a security update.

“To protect our customers, we released cloud-delivered protection updates and made updates to our signature definition packages shortly after. These updates were automatically delivered to all Microsoft free antimalware products, including Windows Defender Antivirus and Microsoft Security Essentials. You can download the latest version of these files manually at the Malware Protection Center.”

Although only large companies and agencies have been attacked thus far, that does not mean individuals or small businesses are safe. To keep your machine as safe as possible, ensure you are using the latest version of Windows which has been updated to patch the flaw. It is also a good idea to update any anti-virus programs you use to scan your machine as well as to back up your files — this ensures you will never lose your data, even if your machine is infected.

If GoldenEye did infect your system, you would receive a ransom demand of $ 300 in bitcoin to unlock your machine. Microsoft and other security experts have advised people not to pay the ransom because there is no way to contact or communicate with the culprits responsible.

To learn more about GoldenEye and how it works, check out Microsoft’s in-depth blog post here.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post GoldenEye Ransomware Attack Spreading Worldwide appeared first on SiteProNews.

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When it comes to building brand infatuation, easy does it

What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.

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Google algorithm update may be rolling out since June 25

Did you notice changes in your Google organic search traffic or rankings? There may have been a serious Google algorithm update. The post Google algorithm update may be rolling out since June 25 appeared first on Search Engine Land.

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Facebook Hits 2B Monthly Active Users

Facebook is still the most-used social network on earth — and the social networking firm has solidified that title with its recent announcement: it officially has two billion monthly active users.

Screen Shot 2017-06-28 at 7.53.00 AMThat means two in seven people on Earth are on Facebook.

“This wouldn’t have happened without the millions of smaller communities and individuals who are sharing and making meaningful contributions every day. Each day, more than 175 million people share a Love reaction, and on average, over 800 million people like something on Facebook. More than 1 billion people use Groups every month,” Facebook said in a statement.

“To show our appreciation for the many ways people support one another on Facebook, we will share several personalized experiences over the coming days.”

The social network is also celebrating in other warm and fuzzy ways such as “celebrating the good people do” by sending thank you messages to the news feeds of people who “react to a friend’s post with Love, wishes someone happy birthday or creates a group.”

Facebook announced back in the fall of 2012 it had reached the one billion user mark, meaning it has taken the social networking firm just shy of five years to add its next billion users to the fold.


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Getting ahead of the marketing curve: 5 digital trends you must capitalize on now

From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.

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The SEO benefits of developing a solid site structure

Columnist Ryan Shelley explains why a good site structure can be highly beneficial for your search engine optimization efforts — and your users. The post The SEO benefits of developing a solid site structure appeared first on Search Engine Land.

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How Instagram’s PC Update Affects Your SMM

Instagram recently announced it reached 700 million active users per month. That’s a pretty big deal, considering the site just crossed the 600-million mark  in December.

After the new Insta-story with filters and LIVE updates, topping up with the option to add a few photos in a single post, Instagram seems to be gaining more popularity and public approval.

Digital marketers cannot just ignore all of these amazing updates. We want to use it to our utmost advantage, but had a tiny issue with fully exploiting Instagram for marketing purposes. That issue is the lack of the most basic features via PC.

Instagram is a photo posting mobile app and does not have many of its primary features on the computer interface. For a very long period of time, we could only scroll through our news feed through our laptops. This means the actual process of digital promotion via Instagram is taking place through the mobile app on the marketer’s phone. Not the most convenient option, if you ask me since you have to post regularly, be attentive to notifications and so on and so forth. But then, something happened.

A few days ago I came across a post on LinkedIn with some screenshots from a Safari browser on someone’s iPhone. It was a screenshot of Instagram’s new change that allows posting photos from your Safari browser. I checked it on my Android, and voila! I could do that as well. No changes have been made to the computer browsers as yet, but this gives us some hope to expect official updates sooner rather than later. But, enough of assuming and getting all excited. Let’s see what impact these changes would have on digital marketing.

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Instagram will get more automated

Instagram is known for its resistance to getting fully automated. Multiple applications are created on a daily basis trying to make it easier for users to see who unfollowed them and unfollow back automatically. But it’s also a hassle to download all those different apps and do it. With the regular Web version, you’d be able to do it with more ease. On top of that, the computer version of Instagram will, hopefully, allow marketers to schedule their posts all together without having to approve or manually post it. This would probably be the biggest rock to drop from the shoulders of digital marketers.

Posts would get easier to share and control

We all know how easy and fast it is to post pictures and videos on Instagram via your phone. That’s something we all do both for our personal and business pages. But if you are a digital marketing agency, or any business that has an Instagram account, you know the mobile thing does not work in your favor most of the time. And the reason for that is, frankly, convenience. For your business pages, you usually spend time creating quality photos, such as editing them via Lightroom or Photoshop. Of course, you could e-mail yourself the pictures later and post it on your account, but then again, for the sake of not letting a single minute go to waste, it’s frustrating to do so. Thus, it is quite obvious that finally being able to manage all your social media accounts through your PC would make matters way easier. Sometimes people tend to underestimate the power of “obviosity,” but practice shows you should not neglect it.

No more hassle switching from one account to the other

This one is so important when it comes to managing multiple accounts on Instagram. First of all, you can’t have more than five accounts opened simultaneously. What if you have a few accounts of your own and then have to manage a few more for your company? You get trapped or, rather, frustrated. So, having Instagram on your laptop with access to all of the features you need for your marketing purposes would be pretty amazing. No more switching between tons of accounts on your phone. Open it incognito or on multiple browsers, but now you at least won’t have to mix up your personal accounts with business, which is always a good thing.

The struggle of keeping up with content on all your social media accounts through different devices is a serious one, which also happens to take a lot of time. It does not directly affect the results of your SMM, but it does make the process turn into a nuisance when you have to constantly switch between various platforms. Imagine not having to worry about managing all those Instagram accounts from your phone, mixing your personal life with business. Imagine not having to resist the extra temptation to check on your Instagram from your phone during working hours. And, last but not least, imagine posting photos and videos on your company’s Instagram page straight from your laptop once you are done editing quality pictures through Lightroom.

These are some of the simple ways Instagram would affect you as an SMM geek if it upgraded to a web-friendly interface with all of its glory. So, let’s cross our fingers and wait for the boom.


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Areg Vardanyan is the founder and COO of AYYO Marketing. He’s a proud digital marketing geek with many years of experience in the sphere. He’s Godlike with Google (or so he believes).

The post How Instagram’s PC Update Affects Your SMM appeared first on SiteProNews.

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