3 Reasons Why Good Content is Important

We’ve all heard that using good SEO content is the key to content marketing success, but just how important is good content?

Spoiler Alert: High-quality content is extremely important to the success of your brand. There are numerous statistics and case studies to support just how much it can make or break a brand’s success.

I’ve compiled some data to share with you in what I consider to be the top three reasons why good content is important from the only perspective that matters – the reader’s.

1. How They Feel About It

Research shows that customers make purchases based on the brand that they can identify with or feel good about. In most cases, the opportunity for brands to project a positive vibe with their potential customers is through the first impression it makes on them.

“You will never get a second chance to make a first impression.”

— Will Rogers

The harsh truth is that a first impression only happens once, and in the digital age in which we live in, content is a major medium that ends up making the first impression on potential readers/ buyers.

So, just how much do readers care about companies that create good content?

In a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61 percent of consumers said they feel better about a company that delivers custom content on a consistent basis.

This statistic shows just how integral a role the Internet plays in brand messaging and its overall image to consumers. The fact that more than half of consumers feel better about a brand that delivers custom content on a consistent basis should be enough motivation for any company to make sure they are creating quality content that readers can identify with.

2. What They Prefer

If you are under the assumption that advertisements influence buyers more than article type content on the web, you would be incorrect.

In fact, seven out of 10 customers prefer to learn about a company or brand via article type content instead of advertisements. This nugget of information shows that article type content via a company blog, or other content marketing mediums, is a preferred way for customers to learn about products and services.

With article content being such an influential knowledge medium, it’s more important than ever to make sure that your article content answers specific user questions. Generic content just doesn’t cut it these days with readers, so create real value by providing answers to their questions regarding your products and services in order to build trust and to create the impression that you are there to help.

3. What They Value

When it comes to the actual value of good content, we’ve already gone over a few statistics, but in the survey conducted by TMG Custom Media & Marketing Tech Blog, they really put the nail in the coffin on the question of if customers find custom content useful. 90 percent of consumers said they find custom content useful in one way, shape or form. Need I say more?

As the statistics show, there is no doubt that custom content, when providing value to customers, is of great use to readers who are trying to decide on the product or service they want to purchase.

The key to creating good content as a company or brand is by understanding the audience that will be reading your content.

By understanding who they are, what drives their behavior, and why they buy, you will be able to create “good” content that answers their questions, meets their needs, and makes a good first impression.


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Greg Secrist has worked in the SEO and content creation industry since 2009. He is the CEO and co-founder of BKA Content, an industry leading content creation services company. Greg is also a passionate tech geek, web designer, marketing pro and SEO expert.

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