‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

, , , , ,

Comments are closed.

© 1992-2017 DC2NET™, Inc. All Rights Reserved