Facebook Debuts Live Audio for Real-Time Broadcasts

The podcast is coming to Facebook.

The social network has launched Live Audio, a feature that enables Facebook users to talk to their audience in real-time. The new tool comes just a week after the social network introduced Live 360, real-time 360-degree videos.

facebook-live-audioBut, as Facebook pointed out in a blog post, not everyone wants to be seen online, but that does not mean they should not have the chance to be heard.

“We know that sometimes publishers want to tell a story on Facebook with words and not video,” the blog post reads. “We’ve even seen some Pages find creative ways to go live and reach audiences with audio only by using the Facebook Live API or by adding a still image to accompany their audio broadcast. Our new Live Audio option makes it easy to go live with audio only when that’s the broadcaster’s preferred format.”

The new functionality will also come in handy for those in areas without strong network connectivity.

Facebook users can discover Live Audio content right in their News Feeds, just like they do with Facebook Live. With Live Audio, listeners can ask questions and leave real-time reactions during the broadcast as well as share the broadcast with their friends.

Those with Android devices will have the option of continuing to listen to a Live Audio broadcast even after leaving Facebook or locking their phones. iOS listeners can only listen while in the Facebook app.

Facebook is teaming up with a number of partners, including BBC World Service, LBC, Harper Collins and authors Adam Grant and Brit Bennett to test Live Audio. The company plans to roll out the functionality to more publishers and people early next year.


Jennifer Cowan is the Managing Editor for SiteProNews.

The post Facebook Debuts Live Audio for Real-Time Broadcasts appeared first on SiteProNews.


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