Facebook Debuts Personal Fundraising Feature

Facebook is expanding its charitable giving tools to encompass personal fundraisers.

The new feature, which is launching in beta for U.S. residents, will permit anyone over the age of 18 to start a fundraiser for themselves, a family member or a friend — even a pet.

Facebook personal fundraisers“When people mobilize around the causes they care about, it builds a safe and supportive community,” Facebook vice-president of social good Naomi Gleit said in a blog post. “Our charitable giving tools have made it easy for people to raise millions of dollars for nonprofits to support those in need directly on Facebook. Today we are expanding those tools to include personal fundraisers, as well as more options for people to continue to fundraise for nonprofits.”

The personal fundraising tool will kick off with six categories for critical financial needs:

  • Education: For tuition, books or classroom supplies;
  • Health: Medical procedures, treatments or injuries;
  • Pet Medical: Veterinary procedures, treatments or injuries;
  • Crisis Relief: Public crises or natural disasters;
  • Personal Emergency: House fire, theft or car accident;
  • Funeral and Loss: Burial expenses or living costs after losing a loved one.

All fundraisers will go through a 24-hour fundraiser review process and will have a 6.9 percent plus $ .30 fee, that will pay for processing fees, fundraiser vetting and security and fraud protection.

As the beta continues, Facebook plans to add to the six categories as well as automate the review process.

“Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools,” Gleit said. “Personal fundraisers allow people to reach friends where they already are to quickly build momentum for their cause.”

People can donate with just a few taps without leaving Facebook. All donations are made via secure payments. Donors will also be able to see how they are connected to the person who created the fundraiser, the person benefiting and others who are supporting the fundraiser.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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