More Execs Jump the Twitter Ship

Things are not looking good for Twitter.

More executives are leaving the microblogging firm, continuing a trend that began early this year. The latest to leave what some are calling a sinking vessel, are chief technology officer Adam Messinger and vice-president of product Josh McFarland.

Messinger announced his departure via a tweet: “After 5 years I’ve decided to leave Twitter and take some time off. Grateful to for the opportunity and to my team for shipping.”

Engineering vice-president Ed Ho will, according to Recode, be made the head of all product and engineering, reporting directly to CEO Jack Dorsey.

McFarland, meanwhile, is leaving Twitter for Silicon Valley venture firm Greylock Partners.

The announcements follow the exit last month of chief operating officer Adam Bain.

The news brought forth a rather dire note from Global Equities Research managing director Trip Chowdhry, which said Twitter is “toast” and “not even a $ 10 stock.” Ouch.

Chowdhry, in his note as seen by CNBC, called Twitter’s quality of data “horrible,” pointing out that many used Twitter data to predict a Hillary Clinton win in the U.S. election. Donald Trump’s victory shows that Twitter has poor quality of data, which is not helped by its many fake users, Chowdhry said.

“If data quality is bad, ad targeting is bad, and if ad targeting is bad, advertisers are not happy, and hence monetization will remain challenging for Twitter,” Chowdhry wrote.

Twitter has had a rough 12 months beginning in January with the exit of vice-president of product development Kevin Weil, engineering vice-president Alex Roetter and Twitter’s media chief Katie Stanton.

Since then, Twitter has announced it would lay off nine percent of its workforce and shutter video service Vine.

Dorsey’s attempts to sell the company also have not panned out. A number of major companies —Google, Disney, Apple and Salesforce — all reportedly decided against making an official bid for the firm this fall, taking a pass on owning the reams of data Twitter generates on a daily basis.

There has been little talk since then of a sale.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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