SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

How to Create a Successful YouTube Channel

Infographic Courtesy of: WeAreTop10.com

The post How to Create a Successful YouTube Channel appeared first on SiteProNews.

SiteProNews

Skyrocket Your Google Rankings With 30 PR9 High Pr Seo Social Backlinks

$ 109.00
End Date: Wednesday Jul-26-2017 8:42:37 PDT
Buy It Now for only: $ 109.00
Buy It Now | Add to watch list

B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Danny Sullivan: My new role as advisor for Third Door Media

Search Engine Land continues on strong, with an outstanding team in place. The post Danny Sullivan: My new role as advisor for Third Door Media appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google Could Soon Be Hit With $1B EU Anti-Trust Fine

The European Commission this week plans to slap Alphabet-owned Google with a $ 1.2-billion fine for breaching the European Union’s anti-trust laws.

The Commission, the executive arm of the European Union, will also demand Google change its business practices, people “familiar with the matter” told The Wall Street Journal.

The announcement, which could come as soon as Tuesday, will finally bring some closure to the seven-year process. The European Commission began probing Google’s search methods in November of 2010 and, in April 2015, officially charged Google with violating anti-trust laws.

The Commission accused Google of suppressing competition and hurting consumers by using its monopoly of the market to give its own products and services prominence over that of its competitors.

Google has, since officially being charged two years ago, attempted to appease the EU by making some changes to its business practices. None of them, however, went far enough to please the Commission. Google was warned at that time that if a settlement was not reached with the EU, it would be looking at massive fines and restrictions on its behavior.

Google, however, is adamant it is doing all it can to please the EU.

“We continue to engage constructively with the European Commission and we believe strongly that our innovations in online shopping have been good for shoppers, retailers and competition,” Google spokesman Al Verney said in a statement to the media.

The Commission is also investigating Google’s conduct with mobile operating systems, apps and services. The Commission’s investigation into Google’s Android OS rules will be to determine if the firm is hindering the development and market access of rival mobile operating systems, applications and services, disadvantaging consumers and developers.

Whether Google will also face fines due to this probe remains to be seen.

Google is not the first tech firm to be slapped with a major penalty by the EU. Intell, back in 2009, was forced to shell out more than $ 1 billion.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Google Could Soon Be Hit With $ 1B EU Anti-Trust Fine appeared first on SiteProNews.

SiteProNews

SEO service, LinkBacks =>1000 Social Bookmarks with Backlinks for your Website!

$ 12.00
End Date: Wednesday Jul-26-2017 6:35:17 PDT
Buy It Now for only: $ 12.00
Buy It Now | Add to watch list

Small business SEO: Your questions answered

Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know. The post Small business SEO: Your questions answered appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Google to Halt Practice of Reading Gmail Users’ Messages

Google is ending a practice long hated by privacy advocates: the automated scanning of Gmail messages for the purpose of serving up relevant ads to it users.

Gmail Logo“G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service,” Google Cloud senior vice-president Diane Greene said in a blog post. “Consumer Gmail content will not be used or scanned for any ads personalization after this change.”

Google’s decision to end all e-mail scanning brings an end to a practice that has been in effect since the tech titan launched Gmail back in 2004.

Now, ads will be shown based on users’ settings. Users will have the option of changing those settings, including disabling ads personalization, whenever they choose — and G Suite will continue to be ad free.

“G Suite customers and free consumer Gmail users can remain confident that Google will keep privacy and security paramount as we continue to innovate,” Greene said. “As ever, users can control the information they share with Google at myaccount.google.com.”

Google said it would officially end all scanning of Gmail messages later this year.


avatar

Jennifer Cowan is the Managing Editor for SiteProNews.

The post Google to Halt Practice of Reading Gmail Users’ Messages appeared first on SiteProNews.

SiteProNews

WordPress News Website – 100% Autopilot – SEO Ready Website, Fully Automated

$ 4.99
End Date: Sunday Jul-23-2017 23:19:01 PDT
Buy It Now for only: $ 4.99
Buy It Now | Add to watch list

Low-Cost Marketing Tips

Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($ 30,227 US) on their respective marketing campaigns, while achieving less than 40 percent of their planned marketing activity.

Heaps of research, planning and money goes into a successful marketing campaigns, with huge corporations like Proctor & Gamble spending a whopping $ 4.9 billion promoting their products, annually. For SMEs though, there are many easier, quicker and, most importantly, cheaper ways of marketing your product or service. Here are three no-cost marketing techniques that you can implement to start developing your business, for free.

Networking

If you haven’t embraced the world of networking yet, then now is the best time to start. Networking events provide opportunities to connect with valuable business personalities in your area, which may even lead to the formation of partnerships between your businesses, but it’s up to you to get out there and meet these people. Take a look at who’s attending the event beforehand and pick a few people you’d like to connect with, then make it your priority to speak to them. If all goes well, you could be faced with a professional meeting in no time.

However, it’s important to remember that networking is NOT always a place for work. If you really connect with another attendee, but a professional partnership isn’t feasible, don’t worry about it.

Keep all of the contacts you acquire, even if they’re not complementary to your business – it’s better to have them and not need them, than need them and not have them.

That doesn’t mean I must get ‘X’ amount of work from this networking event — that never works — but set yourself a plan/target before you go.

This could be:

• I must talk to five new people today;

• I must talk to these three people today (ask for a delegate list before going);

• I must make a connection with this type of businesses;

• Build relationships

Public Relations

If you’ve got a story you want to shout about but you’re not sure how to draw attention to it, you’re in luck! Recently, local papers have been publishing far more customer-generated content, which means that stories relating to local SMEs are getting far more attention than they used to.

However, a newspaper won’t select your story for publishing if you’ve only done half of the work.

So make sure your story is complete, check your spelling/grammar and accompany the article with good quality photos. Finally, follow-up your submissions with an e-mail to make sure your article doesn’t get lost in the shuffle.

Social Media

At our company, we know how essential the powers of social media can be to a business. Displaying a positive brand image online can attract new customers, keep them regularly updated on what’s going on with your business and even prompt them to recommend you to others.

Twitter

In a recent study, 73 percent of 1,000 participants said they felt more positive about an SME once they have followed their Twitter accounts/read their tweets.

Twitter’s surveyed all found that three-quarters of your potential customers will look for reassurance about the credibility of your brand by searching for it on Twitter.

Does your brand’s online presence offer that reassurance?

Perhaps even more shocking: 86 percent of those surveyed stated that they plan to purchase regularly from an SME that they follow on Twitter. But that’s not all… half of this 86 percent even went as far as to say that they plan to purchase multiple items from the SME they follow.

Facebook/Instagram 

We recommend using the 80/20 rule, which involves only advertising your business 20 percent of the time. Imagine you’re having a conversation with a person and the only thing they want to talk about is themselves – doesn’t sound like a very fun conversation, does it? By posting interesting content — ideally three to four times daily — that is separate from your business, you can keep your customers’ attention locked in for when you do slip in the occasional post about your product.

Facebook benefits:

• Slightly helps Google rankings;

• Builds relationships;

• Identifies target market;

• Builds a loyal following.


avatar

Simeon Elliot has 10 years of experience in marketing and PR and is a specialist in business start up and money saving.

The post Low-Cost Marketing Tips appeared first on SiteProNews.

SiteProNews

Facebook Shifts Core Mission to Put New Emphasis on Groups

Facebook made a number of announcements describing a rethinking of the company’s core mission, and a new emphasis on Facebook Groups.
WebmasterWorld

VLADIMIR KUSH – “Webmaster”

$ 9.99
End Date: Tuesday Jul-25-2017 21:12:47 PDT
Buy It Now for only: $ 9.99
Buy It Now | Add to watch list

500,000 VISITORS FOR YOUR WEBSITE TRAFFIC+ALEXA RANK IMPROVER+ADSENSE / SEO SAFE

$ 13.99
End Date: Wednesday Jul-5-2017 7:35:26 PDT
Buy It Now for only: $ 13.99
Buy It Now | Add to watch list

Is Video Marketing Right for You and Where Should You Use It?

Video marketing is a hot topic for us lately and for good reason.

Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the Internet and now more than ever those videos influence their purchasing habits.

To help those on the fence with regards to their own video marketing we’ve put together a list of answers to commonly asked questions.

Is video marketing expensive?

Video marketing is only as expensive as the budget you’re working with. There are lots of ways to create effective videos that don’t cost you anything other than your time. You won’t be butting heads with industry leaders right away and as your marketing efforts help grow your business so should you grow the budget.

When it comes to making your videos focus on the value of the content over the presentation. Getting too creative can be a bad thing if it limits your ability to convey your message.

Where should you use video marketing?

Include video in your page content

A study by Mist showed that having video on your landing page increased your chances of being found on Page 1 for your targeted key phrases by 53 percent.

Having a Page 1 SERP listing is a challenge and if you’re in a highly competitive industry where a conversion is highly valuable then it becomes a constant struggle against your competitors.

Increasing your Page 1 rank chances by 53 percent makes a strong case for including video in your online marketing

Whether your summarize in a talking head style video or use Power Point to create a slide show video having that in your content is a great way to make the most of your video marketing.

Include video with your blog posts

You spend a lot of time on your blog posts and the content can have just as much value as a landing page. Why not include the info as a video and increase the chances of that information reaching more people?

When you create blog content that users love they link to it in their own content marketing. Anyone marketing online knows the value of a strong link from a reputable website.

SEO authority moz.com found that by providing a video along with the blog’s text and images you expand your reach by three times and that means three times the users and three times the link earning.

Should video marketing replace your blog?

Generally no but it should be made a part of it. While online videos represent 69 percent of all global consumer online traffic in 2017 and 69 percent is obviously not a number you can ignore that’s not to say your industry is necessarily on the high end of the trend towards video.

It’s likely still trending that way but don’t let it override your established efforts. User’s expectations and habits vary per industry and niche within so add it to what you’re doing rather than switching over all together.

How do you know if video marketing is right for you?

The easy answer is it most likely is but to be sure its good to test the waters.

Try some A/B testing between pages and posts and see how your engagement is with your users. You likely won’t affect your rank too much with just 1 video so check your Google Analytics to evaluate the performance.

Additionally for further insight you can also utilize the analytics from social platforms you share the content through. Twitter, Facebook, Pinterest, and YouTube all have their own stats you can review to see how well your content did once you added a video.

You can even reuse old content by adding a video and sharing it again. Then look at the first round of marketing’s stats vs. the stats after you added your video.

Bonus tip for marketing videos towards women

Marketing to women? A recent study by adeliestudios.com found 83 percent of Moms turn to the Internet when they need answers.

It makes sense that if the answer to any question a busy mom may ask is on your website then you should have an answer that’s easy to receive. And that means including video with your content.

Someone in a rush who wants an easy answer could really be assisted by having that answer in a quick, user-friendly format.

Adding a video that covers the answer you have in your content could easily mean the difference between a click back and a new lead so make sure you have a video option if you are in a position to answer something a Mom might need a quick answer to.

 


avatar

As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General’s Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca

The post Is Video Marketing Right for You and Where Should You Use It? appeared first on SiteProNews.

SiteProNews

Ruffwear Web Master Dog Harness Gray L/XL – Used but unused!

$ 20.00 (0 Bids)
End Date: Sunday Jul-2-2017 19:00:01 PDT
Bid now | Add to watch list

1 MILLION+VISITORS FOR YOUR WEBSITE ALEXA IMPROVE+ADSENSE /SEO SAFE TRAFFIC

$ 12.25
End Date: Sunday Jul-9-2017 13:46:34 PDT
Buy It Now for only: $ 12.25
Buy It Now | Add to watch list

~WEBMASTER~ Dwarf Bearded Iris ~ Presale ~ SHIPS JULY – AUGUST!

$ 2.95 (0 Bids)
End Date: Sunday Jul-2-2017 14:16:14 PDT
Bid now | Add to watch list

Basic SEO Service – Make GOOGLE index your website in 24 to 48 hours

$ 12.79
End Date: Tuesday Jul-25-2017 13:37:43 PDT
Buy It Now for only: $ 12.79
Buy It Now | Add to watch list

BEST SEO BACKLINK PYRAMID * EFFECTIVE LINKS + EDU/GOV Links – GOOGLE SAFE *

$ 19.94 (0 Bids)
End Date: Friday Jun-30-2017 20:11:28 PDT
Buy It Now for only: $ 25.94
Buy It Now | Bid now | Add to watch list

Copywriting Services,SEO, Professional Editing services

$ 30.00
End Date: Sunday Jul-16-2017 23:55:58 PDT
Buy It Now for only: $ 30.00
Buy It Now | Add to watch list

20,000 High Quality LIVE SEO Backlinks

$ 30.00
End Date: Monday Jul-24-2017 14:49:01 PDT
Buy It Now for only: $ 30.00
Buy It Now | Add to watch list

Harmony Kingdom Picturesque Byron “Webmaster’s Woe”

$ 4.64 (0 Bids)
End Date: Monday Jun-26-2017 16:36:52 PDT
Buy It Now for only: $ 10.00
Buy It Now | Bid now | Add to watch list

Full SEO Campaign For Your Website

$ 500.00
End Date: Monday Jul-24-2017 15:48:56 PDT
Buy It Now for only: $ 500.00
Buy It Now | Add to watch list

Five (5) Manually Created HIGH PR SEO Contextual Backlinks

$ 30.00
End Date: Monday Jul-24-2017 15:18:59 PDT
Buy It Now for only: $ 30.00
Buy It Now | Add to watch list

1 MILLION GSA Ser, Quality SEO Backlinks

$ 400.00
End Date: Monday Jul-24-2017 16:00:42 PDT
Buy It Now for only: $ 400.00
Buy It Now | Add to watch list

Sprout Social releases first non-developer bot-building platform for Twitter

It’s not AI, but the idea is to manage customer inquiries before turning the inquiring user over to a live agent.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

Harmony Kingdom “WEBMASTER WOE’ Picturesque Tile Figurines Byron’s Secret Garden

$ 8.99 (0 Bids)
End Date: Wednesday Jun-28-2017 12:30:02 PDT
Bid now | Add to watch list

SEO Bundle – 10,000 Backlinks, UNLIMITED Traffic, PR9 Social Signals and more!

$ 50.00
End Date: Monday Jul-24-2017 11:22:19 PDT
Buy It Now for only: $ 50.00
Buy It Now | Add to watch list

Top 15 smartphone apps becoming a static list owned by Google, Facebook, Apple

Top apps list shows power is concentrated in just a few companies.

Please visit Marketing Land for the full article.


Marketing Land – Internet Marketing News, Strategies & Tips

© 1992-2017 DC2NET™, Inc. All Rights Reserved