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Amazon beats expectations in Q1 2017 with 23% jump in revenue

Company reports $ 1.48 earnings per share, smashing analyst expectations of $ 1.13 EPS.

Please visit Marketing Land for the full article.


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Keyword tiering: A systematic way to juggle your AdWords priorities

Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business. The post Keyword tiering: A systematic way to juggle your AdWords priorities appeared…

Please visit Search Engine Land for the full article.


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Uber Autonomous Car Chief Steps Aside for Duration of Waymo Lawsuit

Uber’s Advanced Technologies Group (ATG) chief is “stepping aside” as the company continues its legal battle with Waymo, Alphabet’s self-driving car unit, Business Insider is reporting.

The move means Anthony Levandowski will no longer be working on work related to Lidar, the laser sensor technology used for autonomous driving.

“I want to let you know that Travis and I have decided that I will be recused from all LiDAR-related work and management at Uber, through the remainder of the Waymo litigation,” Levandowski wrote in an internal company e-mail obtained by Business Insider.

“As you know, I currently don’t provide input on detailed LiDAR design choices. But making this organizational change means I will have absolutely no oversight over or input into our LiDAR work. Going forward, please make sure not to include me in meetings or email threads related to LiDAR, or ask me for advice on the topic.”

Levandowski will retain his remaining responsibilities at Uber and, in the interim, Eric Meyhofer will be head of ATG. Meyhofer, a robotics expert who joined Uber in 2015, is not linked in any way to the lawsuit launched by Waymo.

Waymo is accusing Levandowski of stealing elements of its Lidar technology to take with him to start Otto, a self-driving transport company which was purchased by Uber last August. The company, as part of its lawsuit, is accusing Levandowski of downloading 14,000 “confidential and proprietary design” files relating to the company’s “lidar and circuit board” before resigning as the technical lead of its self-driving car division.

Waymo has alleged that Levandowski searched for and installed specialized software on his company-issued laptop before leaving.

Levandowski has said he did download some files to enable him to work from home, but denied taking those files with him when he left to co-found Otto with Lior Ron, former product lead of Google Maps; former Google robotics program lead Claire Delaunay and Don Burnette, a former Google software engineer.

The next step in the legal proceedings is a preliminary injunction hearing next week. If the judge sides with Waymo, Uber’s autonomous vehicle research could be put on hold indefinitely.


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Jennifer Cowan is the Managing Editor for SiteProNews.

The post Uber Autonomous Car Chief Steps Aside for Duration of Waymo Lawsuit appeared first on SiteProNews.

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Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’

Please visit Marketing Land for the full article.


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Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains

The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains. The post Advertisers get claim notices for Google’s $ 22.5M settlement over ads on parked domains appeared first on Search Engine Land.

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7 Critical Slides all Sales Presentations Should Have

Sales reps spend an enormous amount of time creating sales presentations and proposals. According to CSO Insights’ 2016 Sales Enablement Optimization study, 57 percent of organizations need to improve access to content for their sales people. As such, more organizations are moving toward using one master sales deck that contains all the content a rep needs for their presentation in one spot.

As marketing teams increasingly create these master sales decks they need to ensure they are including key content. Every organization seems to be great at their elevator pitch, but often times critical information is missed. So as you’re building a new master sales presentation or evaluating your current ones, take into consideration these seven critical slides that all sales presentations should have.

1. A statement declaring the world has changed.

Often companies make the mistake of launching directly into their company or product but it’s important to set the stage for your presentation by calling out a huge, relevant change. There’s a fundamental reason your product exists today and it’s due to that change so it’s critical to call it out immediately. Starting with that a big, bold, powerful statement changes the tone of your presentation.

2. Facts to support this statement. 

With any big change in the world there are people who stay firmly on one side of change and people who jump over to the other side. Some might say these are the losers and winners (case in point; Blockbuster’s inability to make the jump from physical videos to streaming videos). Include a slide that shares key facts and data points about how your big change statement from your first slide is impacting your prospects world.

3. Identify the “losing” solution. 

Share what people are doing today to adapt to this change (if anything). Are they adapting? What solutions are they using to deal with this problem? And what is the shortfall of each solution? Your goal in this slide is to highlight the alternative solutions to this problem that are being used today and prove why each is a sub-par solution.

4. Identify the “winning” solution.

Now it’s time to get your prospects excited by presenting the “wouldn’t it be great if…?” scenario. Describe what the perfect world would be if all their pain points related to your product could be solved. What if they could have exactly what they needed to solve their problem? This slide isn’t quite getting into selling yet, but it’s leading the prospect down the path of “what could be” if they were willing to change their status quo and do something different.

5. Identifying the new world

And, finally, it’s time to bring it all together. This is the fun part where you’ll want to address what has changed with the market, technology, your company, etc. to now allow for a new solution to the prospect’s problem to emerge. And to share what it is and how it works. In this slide focus on answering the question “what has changed to enable a new solution and how does it work?”

6. Sharing evidence that it works.

At this point in your narrative, you should have your prospect hooked on the idea that change is happening, with or without them. Most likely they’re starting to shift their thinking that it’s time to take a leap of faith and make a change…but they still need convincing. This is where supporting testimonials, a list of your current customers or ROI studies come into play. It’s important to show, from reputable sources, that what you are producing actually works and will solve your prospect’s problems.

7. Show your pricing.

When the time is right (and keep in mind this may not be the first, second or even third time the presentation is shared) be sure to include a slide sharing your pricing. Make sure the pricing slide is very clear and easily to follow. Something simple and straight-forward with Tier 1, Tier 2, Tier 3 is usually best so the customers see what they get with each level. And keep in mind the statement from above; your first presentation to the client may not be the best time to show pricing, perhaps it’s a slide you include only when sending the proposal over to the client. But when you do send this pricing over, we recommend including the rest of the presentation with it so the prospect can be reminded of the reasons they need to make this change.

As you create your sales presentations and proposals be sure to keep these seven critical slides in mind. Whether you are delivering the sales presentation in person or sending a unique URL to it via an online presentation tool, the more you can articulate and solve your prospect’s problem, the better the results.


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A dynamic sales and marketing professional, Ryan Gruening works with companies to help them increase revenue. He is an expert in shortening sales cycles, ensuring brand consistency and increasing collaboration between sales and marketing. In his current role as CRO at the Digideck he works with leading brands to help their marketing teams create better presentations.

The post 7 Critical Slides all Sales Presentations Should Have appeared first on SiteProNews.

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SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20

Ratings are based on NPS survey data from 23,000 small businesses.

Please visit Marketing Land for the full article.


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IAB: Paid search was 48 percent of total digital spend in 2016

Spending declined on the desktop but grew by nearly $ 6 billion overall because of mobile. The post IAB: Paid search was 48 percent of total digital spend in 2016 appeared first on Search Engine Land.

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5 Marketing Tips From 5 Major Brands

Let’s face it: mastering content marketing can be tough. All too often, brands aren’t sure who to follow or what to emulate.

There seem to be dozens of examples of great content marketing out there, but it can be impossible to determine which brands are actually dominating the field and which are just putting on a good show. Luckily, some brands shine through just a little brighter than others.

By taking some lessons from these brands, you can start to master the universal best practices of content marketing, regardless of who your company is or who you serve.

5 Content Marketing Tips From World-Class Brands

When it comes to content marketing, you can learn a lot by following in a successful brand’s footsteps. If you’re new to the industry, these brands will help you learn where to start and what to avoid.

Even if you’re a seasoned content marketer, you can pick up new tips and tricks from watching how some of the best brands out there do it.

Here are five tricks some of the top companies are using today:

1. Provide Value Every Step of the Way

Today, the thing at the center of all great content marketing is value. If it doesn’t matter, people aren’t going to flock to it. And if people don’t flock to it, your content is never going to get anywhere. As such, providing value is one of the most important things you can master for your brand.

Unfortunately, lots of brands confuse the process of providing value with the process of selling themselves. Right now, it’s not uncommon to read a company’s website content and find that, while it’s valuable in places, mostly what the brand is doing is talking about itself. This is a big no-no in the world of content marketing.

Although it’s essential to provide value for customers, you have to do it without tooting your own horn. Instead of telling your customers how awesome you are, seek to educate uplift, and inspire them.

Consider how Thrive Market does this in its Instagram content:

Thrive Market Screenshot

While it can be tempting to “sell” yourself in your content, the trick is to write content that’s so good it sells your brand on its own.

2. Speak Directly To Your Target Audience

Your content marketing is only as effective as your audience research. As such, it pays to know who you’re speaking to. Brands like Lively do this beautifully, crafting a fresh, fun, hip voice that has earned them a cult following.

Lively Screenshot

If you don’t know who your target audience is, you should start by crafting a target persona. From there, edit and update it according to your changing audience segments and demographics. The better you know your audiences, the more effectively you’ll be able to speak to them.

3. Know Which Channels Are Your Most Lucrative

Even if you have the best content in the world, it won’t get you very far unless you’re putting it out on the channels that your customers frequent.

As such, you need to know which ones are the most popular with your audience. Innocent Drinks, a juice brand based in the U.K., does this incredibly well.

While you can find the brand in several places around the Web, one of its most active channels is Twitter, where it routinely tweets and retweets its customers, creating “laugh-out-loud” worthy content that its customers love.

Innocent Drinks Screenshot

Not certain which platforms will be your most lucrative? The solution is simple: start with your most developed platform, or the one where you see the most engagement from your users. Build that platform out and focus on using it as your primary distribution method for content.

4. Don’t Oversell Your Features

This goes hand-in-hand with creating value without bragging about yourself. If you’ve got an online presence, people probably already know what you sell. As such, hard-selling the people that come to your social media profiles or website will only drive would be customers away.

Instead, take a softer approach to pitching your products.

Rather than beating people over the head with your products’ features, showcase how your products can help create a lifestyle that your customers want. Check out how Patagonia does this with its Instagram content:

Patagonia Screenshot

The more customers see your brand illustrated as something that will enhance the quality or enjoyment of their lives, the more likely it is they’ll become brand evangelists without you having to pitch them.

5. Never Stop Experimenting

Content marketing is a rapidly changing field, and you can’t afford to stay in the same place for too long. While some things, like well-written blog posts and customer-centric content will always work, it pays to keep experimenting. Tim Ferriss has always done this well, going from being an author to a podcast host to playing with the idea of a traveling, live podcast tour:

Tim Ferriss Screenshot

Learning From the Pros

The more you can learn from the pros, the better your online content will become. Not only do these top brands know a thing or two about how to craft relevant, valuable content, but they’re also great sources for the top trends and developments in the industry. As such, following in their footsteps is a great way to stay up-to-date with the trends and ensure you’re on the cutting edge of your industry.

Today, great lessons in content marketing are everywhere. Even if you don’t take it from these brands, it’s easy to find a few of your own favorite brands to emulate.


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Julia McCoy is a bestselling author of So You Think You Can Write, podcaster and an expert content marketer. She’s also the founder and CEO of Express Writers, a leading online content creation agency, with more than 60 content writers and strategists. Julia leads her team to serve hundreds of worldwide businesses with the highest-quality content for their online presence. Follow Julia’s blog.

The post 5 Marketing Tips From 5 Major Brands appeared first on SiteProNews.

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Alphabet reports $24.75 billion in Q1 revenues, beating expectations

Ad revenues rose 19 percent year over year.

Please visit Marketing Land for the full article.


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What your paid search KPI says about you

Every advertiser measures success based on key performance indicators (KPIs) that they deem relevant. Columnist Andy Taylor asks, What do your chosen KPIs say about your priorities? The post What your paid search KPI says about you appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Reasons Small Business Need to Go Mobile In 2017

When mobile websites started to gain traction just a few years ago, they were the cutting edge. The idea of a website that displayed perfectly on Smart devices with no pinching, zooming, or re-sizing necessary was a novelty. Only the most tech-savvy business owners added one to their marketing arsenal. But time travels fast in the world of technology. What used to be a novelty has quickly become a staple of successful online practice marketing. And the world has changed so drastically that now, if you’re not using one, your bottom line is probably much smaller than it could be. Here’s why:

1. Mobile Use has Grown 500 Percent over the Last Two Years (Google)

The mobile space is exploding, and so is the number of new customers it can bring to your practice. The growth of the last two years is only going to continue, and that means the number of clients relying on your website to be mobile-ready is getting bigger every day. If you want to keep and hold their attention, your information needs to be mobile-optimized so that it’s as appealing as it is accessible.

2. More People use Mobile Phones than Toothbrushes (Mobile Marketing Association) 

That might seem crazy, but it’s true. The MMA estimates that 4.5 billion people worldwide use mobile phones, while only 4.2 billion use toothbrushes. That’s bad for teeth, but great for anybody with a mobile site. Numbers like that were unimaginable just a short while ago, but the message they send is clear; Mobile isn’t taking the world by storm. It already has.

3. Smart Devices Are Responsible for 28 percent of Global Internet Traffic (MarketingLand)

Here’s something else to chew on. More than a quarter of all traffic on the Internet comes from mobile devices. That means that at least l/4th of your potential new patients and referrals will see your mobile site (or lack thereof) before any other messaging your practice has to offer. It’s crucial to make sure that this all-important first impression lives up to their expectations.

4. 74 Percent of Mobile Users will not Wait Longer than Five Seconds for a Page to Load (Compuware)

Five seconds. That’s all you have to capture the attention and business of a new mobile patient. That time ticks by pretty quickly— it’s probably already passed in the time it took you to read this sentence. Mobile sites are engineered to deliver faster results than their traditional counterparts. They feature an optimized display and much lower loading times, and that means your site is up and running before that tiny five-second window has passed.

5. Not Having a Mobile Website Hurts your SEO Ranking (Search Engine Journal) 

Google updates its algorithms at a head-spinning rate, but many of its more recent edits are placing a strong emphasis on tailoring search results to an individual device. In other words, Google responds to mobile search requests with mobile-optimized results. If you have a mobile website, that gives you preferential treatment, and an edge over your local competition. However, it also means that if your site isn’t mobile-ready, there’s a good chance it won’t appear in those search results (now 28 percent of all search requests) at all.

The good news is that getting a mobile website, complex as it might sound, is actually not a difficult process. Your website provider should be able to provide one in a very short timeframe. If you don’t already have one, give them a call. It’s probably the easiest way to reach more clients than ever before.

It is very important to have a strong Web presence for your business to survive. Whether you run an eCommerce website or not, it is still as important for your customers to find you online. Customers should be able to find you on multiple search engines in their top results — where their journey is most likely to begin.

Eighty percent of visitors search online before making any decision and 89 percent search the Internet for information and research. Therefore, it is worse to be invisible than fail completely.  To ensure that your business always stays visible in this ever-changing world of SEO, you must learn a few significant developments in search engine optimization:

Mobile-First Indexing

Conventionally, Google has followed desktop version of a website to conclude the site’s significance and conclude its standing in search results. In November 2016, Google identified that most o f its users now search on mobile devices, and the algorithms are now in the early stages of mobile-first indexing. If you are using a responsive website, which means your desktop version is capable of adapting its appearance according to the user’s platform across different devices, then your website is optimized for Google. But a separate mobile site or no mobile site at all – means you have to re-do your website. You may use Google’s Mobile-Friendly Test tool to ensure your website is mobile friendly and that it uses relevant content for your visitors.

There are countless agencies providing consultation for evaluating your search engine optimization and also help you strategize, but one open source method which is worth looking at is Accelerated Mobile Pages. Another form of HTML is called AMP which is intended to accelerate loading of mobile webpages — and it is worth noting that speed matters when we speak about mobile-first index.

Semantic Search

Search is not about keywords; it is more about context. In reality, it is not about what; rather it is about why customers are looking for what they are searching. This is where semantic search comes into action. The idea is that if a search engine can corroborate an individual’s needs by probing factors such as locality, earlier searches and linked concepts, it will bring results that are more pertinent, precise and personalized.

Understanding your customers’ needs and objective is indeed more important than ever if you want to connect with them online. It is always advisable to map out the profiles of your customers or sort out the profiles of your favorite customers and their needs. Who, where, what and why are some of the greatest challenges that, if discovered and resolved, will lead to loyal customers. Add content to your website which has high value for the visitors and get to the point quickly and concisely in the very initial chunk of text to help Google distinguish the sense of your content more efficiently.


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Ian Naylor is the founder and CEO of AppInstitute, one of the world’s leading DIY App Builders with more than 70,000 apps built. Naylor has founded, grown and sold four successful Internet and technology companies during the past 18 years around the world. He gives seminars as an expert authority on startup mobile app trends, development and online marketing and has spoken at numerous industry events including The Great British Business Show, Venturefest, the National Achievers Congress and numerous industry exhibitions around the UK. AppInstitute regularly provides leading publications with app analytics, business data, case studies, white papers and statistics for established publishers across the world. They were named in the top 50 creative companies in England by Creative England.

The post Reasons Small Business Need to Go Mobile In 2017 appeared first on SiteProNews.

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Facebook pixels get upgrade to track actions & page data

A change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook.

Please visit Marketing Land for the full article.


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SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.


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Benefits of IT Support


Infographic Courtesy of: ComputerNerds.co.uk

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The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

Please visit Marketing Land for the full article.


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Report: Google Assistant bests rivals for questions answered and overall accuracy

Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land.

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From 400+ to 1k+ Links: The Ultimate Competitor Link Building Guide

Link building is one of the most surefire ways to skyrocket your website’s rankings. We can’t deny that massive quality link building was one of the methods that helped to rapidly put our company on the map.

So in this competitor link-building guide, we will share the steps we took to acquire those relevant, quality links, coupled with real data from some of our own link building campaigns.

Back in January 2016, we started out with only around 400-plus links referring back to our site. But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.

But after noticing thousands of dead backlinks to a now defunct company, Topsy, we were able to grow an idea into an all-out link building strategy and into our very first competitor link building campaign.

By leveraging Topsy’s thousands of dead backlinks, we ended up gaining more than a hundred links from this campaign alone, over the course of only a few months.

Here is a couple of examples of the kind of links we acquired:

How Did We Acquire High-Quality Backlinks?

Back in January, Neil Patel published a list of 15 tools for more effective content promotion.

In his list, however, we were curious about the inclusion of one tool in particular: Topsy.

If you still remember, Topsy was once a small and free tool for analyzing Twitter data. Just as data analytics was exploding, Topsy had already made a name for itself with the speed and depth of the insights it yielded for its users.

To read the remainder of the post, please click here.


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Blocking Googlebot Correctly and Fully: robots.txt, nofollow

WebmasterWorld Members assess the correct methods and syntax to block Googlebot from crawling, including robots.txt and nofollow.
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Oracle adds chatbots, smarter recommendation engine to its Clouds

The tech giant has announced new tools for creating chatbots, plus a recommendation engine that it says is the first to draw on third-party data.

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Bing Ads rolls out Merchant Promotions for Shopping campaigns in US

The program, coming out of pilot, spotlights offers in Bing product ads. The post Bing Ads rolls out Merchant Promotions for Shopping campaigns in US appeared first on Search Engine Land.

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Dream Jobs Don’t Align With the Most In-Demand Jobs

Every one of us had a dream job when we were young.  Think about how many times you were asked by your parents “what do you want to be when you grow up?”  Personally I always wanted to be either a professional baseball player or a vet.  Unfortunately I did not possess the skills to excel in either career. Never once growing up did I think about a career in marketing.  My passion for that career path came much later in life.

While many teens dream of professions in music, sports, and fashion design, research shows that most teens will eventually have to give up their dream job aspirations to take less glamourous jobs.  New research shows a wide disparity between the jobs teens want and the jobs available. A new study by C+R Research found that 20 percent of teens want one of the 15 jobs that make up just one percent of the American workforce (think: musicians, athletes, video game designers, etc.). That’s the equivalent of 30 million people vying for 1.5 million jobs.  The study includes data from the Bureau of Labor Statistics, the U.S. Census Bureau and the Internal Revenue Services.

They surveyed 476 teens to find out exactly what they want to be when they grow up, and how those dreams fit into current workplace realities.  They wanted to see how much disparity exists between the jobs we dream of growing up and the dreams we’ll most likely get. The results may surprise you:

  • Of the 25 most common jobs in America, only seven percent of teens aspire to hold one of them (registered nurses, construction workers, accountants, elementary school teachers, sales reps wholesale and manufacturing).
  • Of the 25 jobs expected to grow the most by 2024, just three percent of teens aspire to hold one of them (nurse practitioners, physical therapists, statisticians, physician assistants, web developers, forensic science technicians).
  • 15 percent of Americans currently have office/administrative jobs (the largest of 22 segments of the U.S. labor force according to the Bureau of Labor Statistics).  Our survey showed that none of the surveyed American teens list this as a job they want to do when they grow up.
  • 17 percent said that they honestly don’t know what job they want.
  • Two percent said they just want to be happy and healthy.
  • One percent said they want to be in the military or an intelligence agency.
  • One percent said they want to own their own business.
  • One percent said they want to be a full time parent.  6.8 million Americans currently identify as stay-at home mothers and 420,000 as stay-at home fathers.
  • Surprisingly enough, only one percent said they just want to be rich.  The highest tax bracket starts at $ 415,000 of annual household income, and just two percent of Americans earn that amount or more.

The study seems to show that a large percentage of American teenagers job wants don’t seem to fit with current workplace realities. Office, sales and administrative positions currently make up 25 percent of the American workforce.  The survey found that only one percent  of surveyed teens aspire to have those jobs. At some point most adults have to give up their dream jobs for jobs that are available and realistic.

While this data may not be totally surprising to most, it could signal a bigger problem for the future of the American workforce.  These in-demand jobs are still going to need to be filled regardless of whether or not teens aspire to do them. While no teens responded that they aspire for jobs in installation, maintenance and repair occupations, the American infrastructure would collapse without workers to fill these occupations

cr-teen-jobs_fullimage


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Matt Zajechowski is a senior content strategist and outreach manager at Digital Third Coast.  Connect with him on Twitter and LinkedIn.

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