GSC July 13-14 Decrease in Average Positions is a Reporting Change… Not a Rankings Drop

“If this was Google Search Console data, the reported drop in average positions doesn’t necessarily mean that your rankings have fallen.” WebmasterWorld

Google Search Console average impression data change is not a bug, it is a reporting change

It’s not a bug, it is a new feature, says Google, referring to the change in some of the metrics reporting in the Search Analytics tool. The post Google Search Console average impression data change is not a bug, it is a reporting change appeared first on Search Engine Land. Please visit Search Engine Land […]

How to Change the WordPress Database Prefix to Improve Security

Every WordPress geek knows the WordPress Database prefix starts with wp. Don’t think that I am educating a hacker about this — all hackers are well aware of this fact. There is a purpose for changing the database prefix. Hackers use lousy SQL injections (I prefer using injections than queries) with advanced settings to alter […]

Analytics is THE Engine of Change

Analytics has become far, far more than mere tracking and logging. WebmasterWorld

What does it mean to ‘be bold for change?’

At a recent Janes of Digital event, contributor Yael Baifus comes away with a new understanding of being bold for change and explains how you can apply it to your own digital marketing career. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Change to AdWords Enhanced CPC removes bid cap to account for location & audience

The change could impact campaigns differently depending on campaign type. The post Change to AdWords Enhanced CPC removes bid cap to account for location & audience appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search […]

10 Microsoft Outlook Hacks to Change the Way You Use E-mail at Work

10 Microsoft Outlook Hacks To Change The Way You Use Email At Work – An infographic by the team at SilverDoor.co.uk The post 10 Microsoft Outlook Hacks to Change the Way You Use E-mail at Work appeared first on SiteProNews. SiteProNews

Google, Facebook to face large fines in Europe unless they change policies

On consumer privacy, the EU and US appear to be headed in opposite directions. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Google’s Gary Illyes Names Latest Algo Change: Fred Update

Perhaps it was a flippant remark, but when a significant update takes place and the SERPs shift, it’s always good to give it a name for reference. WebmasterWorld

Driving local marketing change with Uber, Lyft and self-driving cars

Columnist Brian Smith explains how ride-sharing services and self-driving cars will open up a host of new opportunities for local businesses. The post Driving local marketing change with Uber, Lyft and self-driving cars appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About […]

SearchCap: Google Image search change, WSJ first click free & new Google ad extensions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Image search change, WSJ first click free & new Google ad extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News […]

How digital advertising will change with today’s political climate

The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

Yahoo to Change Name to Altaba if Verizon Deal Goes Through

Yahoo will change its name to Altaba Inc. if Verizon goes ahead with the purchase of the tech firm’s Internet division, according to a SEC filing. The name, seemingly, was inspired by the company’s 15 percent stake in Chinese e-retailer Alibaba. Marissa Mayer The SEC filing also revealed CEO Marissa Mayer and board chairman Maynard Webb will resign from the company’s board […]

2016: The year in paid search (A year of massive change!)

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. The post 2016: The year in paid search (A year of massive change!) appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info […]

Google will change AMP display to make it easier to find & share publishers’ direct URLs

Change will be to the header in AMP content, expected in early 2017. The post Google will change AMP display to make it easier to find & share publishers’ direct URLs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO, PPC, […]

Consumer Privacy Groups Ask FTC to Probe Google Policy Change

The Federal Trade Commission is, once again, being asked to investigate Google over allegations the tech firm’s policy change this past summer violates user privacy. Consumer Watchdog and Privacy Rights Clearing House filed a complaint with the FTC last week, saying the June 28 policy change hands Google the ability to put together profiles of […]

How a 2010 Colorado law suddenly stands to change internet sales tax collection for good

The Supreme Court declined to hear arguments challenging a law that requires e-commerce retailers to report consumer sales to the state. Please visit Marketing Land for the full article. Marketing Land – Internet Marketing News, Strategies & Tips

ICANN To Change Cryptographic Key Pairs For The First Time

The cryptographic key switch-over will take around two years to complete. WebmasterWorld

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