Twitter Signs Live Streaming Sports Deal to Take on Facebook

Twitter has a leg up on rivals Facebook and Snapchat after signing a deal with European broadcaster Sky to live-stream ‘Deadline Day.’

‘Deadline Day,’ which hits the airwaves today on Sky Sports, is the last day U.K. soccer clubs can hire new players. It is a day of analysis and ongoing coverage of the soccer players that have been transferred to new clubs. It is a big deal in the U.K.

fileSky Sports is partnering with Twitter to deliver a global live stream from the Sky Sports Newsroom from 12-1 p.m., 5-6 p.m. and from 10-11 p.m., giving fans the ability to watch the live coverage on-the-go at deadlineday.twitter.com. Sky said the use of live streaming for three separate hours on Twitter would drive fans from social media to follow the stories across the channel and other Sky Sports platforms throughout the day.

“Our job is to package the fascinating stories across all the platforms we have so that fans can decide the best way for them to follow the news, whether that’s watching Sky Sports News HQ, live streaming on Twitter, or across our apps and website,” Sky Sports director of digital Dave Gibbs said in a press release.

Twitter COO Anthony Noto said the social media site is “thrilled to collaborate with Sky Sports to give fans everywhere another way to watch and discuss the day’s top rumors and deals as they unfold live, all on Twitter.”

Live video is a platform of intense competition between social networking sites as they look to boost user numbers and engagement. Scoring Deadline Day live coverage is a big win for Twitter, which is known to be struggling with stagnant user growth.

It, for once, gives it an advantage over the more popular social networks: Facebook, Instagram and Snapchat.


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Jennifer Cowan is the Managing Editor for SiteProNews.

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