Why Ignoring Video Marketing Is Hurting Your Business

Have you noticed more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.

All because Facebook has declared video to be something people want to watch more than any other form of content.

Then there’s the popularity of YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.

And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.

The good news is, with the advancement of technology over the past few years, you no longer need to be a professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.

Still not sure if you should bother taking on the task of learning to do videos for your social media marketing? Take a look at some of these stats:

• A Facebook video receives, on average, 135 percent more organic reach than a photo.

• 73 percent of business-to-business marketers say video positively impacts their marketing return on investment.

• According to CISCO, 80 percent of all consumer Internet traffic will come from videos by 2020.

• 10 billion videos are watched on Snapchat every day.

• More than 500 million hours of videos are watched on YouTube every day

• A Facebook video receives, on average, 135 percent more organic reach than a post with just a photo.

• On Twitter, videos are six times more likely to be retweeted than photos and three times more likely than GIFs

• Companies that use video in their online marketing efforts have been known to grow their revenues 49 percent faster.

• Businesses that use videos in their marketing enjoy a 27 percent higher Click Through Rate (CTR) and 34 percent higher Web conversion rates than those that don’t (Aberdeen Group, 2015).

Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?

By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:

1. Increase Your Target Market’s Confidence in You

Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.

Because you want to create the ‘Know, Like and Trust’ factor with your ideal client, there is nothing better than having your smiling face be in front of that market in order for them to see your personality, understand your level of expertise, and get an instant impression of you that will lead them quicker to purchase.

2. Boost Your Search Engine Rankings

Because people tend to stay on your site’s webpage longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will, in turn, boost your SEO rankings.

According to Moovly, your chances are 53 times greater to be higher up in Google’s search results if your website or blog post includes a video. That, coupled with Google’s ownership of YouTube, increases your chances of ranking higher when your videos are also housed there.

3. Gain a Higher Social Media Reach

Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76 percent of users say they are apt to share entertaining videos on social media.

If you make an effort to create fun and entertaining videos, this will increase your brand exposure and will, in turn, bring more attention to your business in an indirect way.

4. Enjoy Higher Website Conversions

Video marketing studies show that 74 percent of users who watched a video explaining or demonstrating a product ended up making the purchase.

So by simply adding a video to your sales or free giveaway page, you should see a significant increase in people signing up for your offering.

5. Save on Expensive Production Costs

With the technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.

All you need is your Smartphone and you’re good to go. So videos are now considered a cost-effective solution to getting in front of the masses in a format people are responding well to.

6. Take Advantage of Showcasing Your Offerings

A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.

Whether you are promoting a new program or offering a free giveaway for list building purposes, adding a video to the landing page will help give the viewer an opportunity to see it in action and visualize its benefits.

So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.

Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.


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As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River’s University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General’s Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca

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